Maybelline New York 100 Years Celebration
My Chemist/Chemist Warehouse Promotion

Conditions of entry

Promoter: L’Oréal Australia Pty Ltd (ABN 40 004 191 673), 564 St Kilda Road, Melbourne VIC 3004. Phone: (03) 8680 0000.

Entry Restrictions: Open only to Australian residents except directors, officers, management and employees (and the immediate families of directors, officers, management and employees) of the Promoter, or of the agencies or companies or participating stores associated with this competition.

Competition Period: 9am (AEST) on 13/05/15 to 11.59pm (AEST) on 28/05/15.

Stores: Participating My Chemist and Chemist Warehouse stores throughout Australia.

Entry Method: During the Competition Period, entrants must spend a minimum of $15 in one transaction on any Maybelline New York product(s) (Eligible Purchase) from any participating Store to receive a scratch card (Scratch Card) (subject to Scratch Card stocks remaining in that Store) and scratch the panel to see if they have won a prize.

Instant Win Prize Determination: There are 30,200 prizes to be won instantly and randomly during the Competition Period.

Prize Redemption: To claim a prize, the winner must, before the end of the Competition Period, present their winning Scratch Card to staff at the Store where they made their Eligible Purchase and received their winning Scratch Card.

Prize Details: There are up to 30,200 instant win prizes to be won in total.

Each Store will receive 500 Scratch Cards with 100 winning Scratch Cards (with 100 instant win prizes to be won) per Store.

The instant win prizes available to be won at each Store are:

  • (a) 40 x Maybelline New York Mega Plush Mascara in Very Black valued at $19.95 each (inc GST) each;
  • (b) 34 x Maybelline New York Falsies Big Eyes valued at $19.95 (inc GST) each;
  • (c) 9 x Maybelline New York Mega Watt Coral beams valued at $19.95 (inc GST) each;
  • (d) 4 x Maybelline New York Super Stay Burst of Coral valued at $19.95 (inc GST) each;
  • (e) 9 x Maybelline New York Superstay Mega Watt Lipcolours valued at $19.95 (inc GST) each; and
  • (f) 4 x Maybelline New York Mega Watt Red Rays valued at $19.95 (inc GST) each.

Store State/Territory Breakdowns: There are in total up to 302 participating Stores, the geographical breakdown of the participating Stores being as follows:

• New South Wales: up to 61 participating Stores, total NSW prize pool up to $121,695 (inc GST);
• Victoria: up to 135 participating Stores, total VIC prize pool up to $269,325 (inc GST);
• Australian Capital Territory: up to 3 participating Stores, total ACT prize pool up to $5,985 (inc GST);
• Queensland: up to 61 participating Stores, total QLD prize pool up to $121,695 (inc GST);
• South Australia: up to 13 participating Stores, total SA prize pool up to $25,935 (inc GST);
• Western Australia: up to 13 participating Stores, total WA prize pool up to $25,935 (inc GST);
• Northern Territory: up to 3 participating Stores, total NT prize pool up to $5,985 (inc GST); and
• Tasmania: up to 13 participating Stores, total TAS prize pool up to $25,935 (inc GST).

Prize Pool: The prize pool per Store is valued at $1,995 (inc GST).

The total prize pool is valued at up to $602,490 (inc GST).

Retain Scratch Card Requirements: Entrants must retain their original Scratch Card to verify each entry.

Entry Limits: Entrants may enter as many times as they wish provided that each entry is based on a separate Eligible Purchase.

Winner Notification: The winners will be notified instantly in writing on the Scratch Card

Prize Claim Date and Time: Prizes must be claimed by the end of the Competition Period.

Permit Numbers: Authorised under NSW Permit No. LTPS/15/02223, ACT Permit No. TP 15/05155 and SA Licence No. T15/445.


Information regarding prizes and how to enter forms part of these conditions. By entering, entrants accept these conditions.


The competition will be conducted during the Competition Period.


Any un-won or unclaimed prizes remaining at any Store at the end of the Competition Period will be randomly distributed by Store staff to patrons at the relevant Store.


Scratch Cards from any other competition are not valid for this competition. Scratch Cards are void if stolen, forged, mutilated or tampered with in any way.


The Promoter is not liable for late, lost, incomplete, misdirected, incorrectly submitted, delayed or illegible entries, correspondence or claims for prizes due to error, omission, tampering, theft, destruction or otherwise.


The prizes are as stated in the Prize Details.


The winners will be notified in accordance with the Winner Notification section of these conditions.


The winners must, at the Promoter’s request, participate in all promotional activity (such as publicity and photography) surrounding the winning of any prize, free of charge, and they consent to the Promoter using their names and images in promotional material.


The Promoter and/or each Store may require winners to provide proof of identity, proof of age and proof of residency. Identification considered suitable for verification is at the Promoter’s and/or Store’s discretion.


If a winning entry is deemed not to comply with these conditions of entry, the entry will be discarded.


The Promoter may, in its sole discretion, disqualify all entries from, and prohibit further participation in this competition by, any person (including without limitation a winner) who tampers with or benefits from any tampering with the entry process or with the operation of the competition or acts in violation of these conditions, acts in a disruptive manner or acts with the intent or effect of annoying, abusing, threatening or harassing any other person or behaves in a manner which may diminish the good name or reputation of the Promoter or any of its related bodies corporate or the agencies or companies associated with this competition, is contrary to law or is otherwise inappropriate.


The Promoter’s decision is final and no correspondence will be entered into.


The prizes are not transferable or exchangeable and cannot be redeemed for cash. The Promoter accepts no responsibility for any variation in prize value. If a prize is unavailable for any reason, the Promoter may substitute for that prize another item of equal or higher value as determined by the Promoter, subject to the approval of the relevant gaming authorities if required.


There will be a total of 151,000 Scratch Cards printed with 500 Scratch Cards being distributed to each Store.


Printing and other quality control errors outside the Promoter’s control will not invalidate an otherwise valid prize claim. Every prize claim in excess of the advertised instant win prize pool will be honoured, unless such claim is rejected due to fraud or ineligibility under these conditions.


The Promoter and its associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense, damage, personal injury (including, without limitation, allergies, skin conditions or other reactions), illness or death which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this competition or accepting or using any prize, except for any liability which cannot be excluded by law (in which case that liability is limited to the minimum allowable by law). Nothing in these conditions restricts, excludes or modifies or purports to restrict, exclude or modify any statutory consumer rights under any applicable law including the Competition and Consumer Act 2010 (Cth).


Without limiting the previous paragraph, the Promoter and its associated agencies and companies will not be liable for any damage, loss or delay in transit to prizes or be liable for any damage that occurs to prizes whilst held on premise at a Store.


The Promoter may communicate or advertise this competition using Facebook. However, the competition is in no way sponsored, endorsed or administered by, or associated with, Facebook. Entrants are providing their information to the Promoter and not to Facebook. Each entrant completely releases Facebook from any and all liability.


If for any reason any aspect of this competition is not capable of running as planned, including by reason of computer virus, communications network failure, bugs, tampering, unauthorised intervention, fraud, technical failure or any cause beyond the control of the Promoter, the Promoter may in its sole discretion cancel, terminate, modify or suspend the competition, or invalidate any affected entries, subject to the approval of the relevant gaming authorities if required.


The Promoter is not liable for any tax implications arising from prize winnings. Independent financial advice should be sought. Where this competition involves, for GST purposes, supplies being made for non-monetary consideration, entrants will follow the Australian Taxation Office’s stated view that where the parties are at arm’s length, goods and services exchanged are of equal GST inclusive market values.


All entries will be the property of the Promoter. The information entrants provide will be used by the Promoter for the purpose of conducting this competition. The Promoter may collect entrants’ personal information (including through its contractors or agents) or disclose entrants’ personal information to its contractors and agents to assist in conducting this competition or communicating with, or developing its relationship with, entrants including to overseas locations such as New Zealand, the USA, Canada, Singapore and other countries in Asia and the EU. By entering this competition, entrants consent to the storage of their personal information on the Promoter’s database and the Promoter may use this information for future competition and marketing purposes regarding its products, including contacting the entrant via electronic messaging. By entering this competition, entrants consent to receiving SMS or email messages from the Promoter. The Promoter is bound by the Privacy Principles in the Privacy Act 1988. Entrants can request access to the personal information the Promoter holds about them by contacting the Promoter at the address stated in the Promoter section of these conditions. The Promoter’s Privacy Policy, located at, contains information about:

a) how entrants can seek access to the personal information the Promoter holds about them and seek the correction of such information; and

b) how entrants can complain about a privacy breach and how the Promoter will deal with such a complaint.