NEW Great Lash BIG™ Mascara
Great Big Brush for Great Big Live-It-Up Lashes!
NEW XXL Pro™ 24 HR Bold
Beyond belief bold. With 24 Hour Hold.
NEW XXL Pro™ Volume Washable
Available in Waterproof. Amped up volume - up to 11x.
NEW Colossal Volum' Express Mascara™
Give your lashes mega volume instantly.
Available in Regular and a NEW Waterproof formula!!!
NEW Pulse Perfection™ by Define-A-Lash® Vibrating Mascara
Vibrates 7,000 times a stroke to transform lashes to perfection.
Volum' Express Turbo Boost® Mascara
Worldwide no.1 volumising mascara.
7X the volume instantly. No clumps. Washable and waterproof.
Volum' Express® Mascara
3X the volume instantly. No clumps. Washable and waterproof.
Full 'N Soft® Mascara
Full, soft thick lashes without the brittle feel. Washable and waterproof.
Define-A-Lash™ Lengthening Mascara
Clump-free, sexier, more refined.