NEW Great Lash BIG™ Mascara
Great Big Brush for Great Big Live-It-Up Lashes!

NEW XXL Pro™ 24 HR Bold
Beyond belief bold. With 24 Hour Hold.

NEW XXL Pro™ Volume Washable
Available in Waterproof. Amped up volume - up to 11x.

NEW Colossal Volum' Express Mascara™
Give your lashes mega volume instantly.
Available in Regular and a NEW Waterproof formula!!!

NEW Pulse Perfection™ by Define-A-Lash® Vibrating Mascara
Vibrates 7,000 times a stroke to transform lashes to perfection.

Volum' Express Turbo Boost® Mascara
Worldwide no.1 volumising mascara.
7X the volume instantly. No clumps. Washable and waterproof.

Volum' Express® Mascara
3X the volume instantly. No clumps. Washable and waterproof.

Full 'N Soft® Mascara
Full, soft thick lashes without the brittle feel. Washable and waterproof.

Define-A-Lash™ Lengthening Mascara
Clump-free, sexier, more refined.

NEW Lash Stiletto Voluptuous™ Washable Mascara
The rich creamy formula adds the most seductive finish.

NEW XXL Pro™ Extensions Washable
Beautifully tamed lashes with length beyond belief.

NEW XXL Pro™ Curl Washable
Dramatically curled and extended lashes with 12-hour hold.

Great Lash® Mascara
The all time classic mascara. Conditions as it thickens.

Define-A-Lash® Volume Mascara
Zero clump volume defined like never before.

NEW Lash Stiletto™ Ultimate Length Mascara
The only mascara that does for lashes what stilettos do for legs.
Available in Regular and a NEW Waterproof formula!!

Define-a-Lash® Waterproof Lengthening Mascara
Clump-free, sexier, more refined.

Sky High Curves™ Mascara
Sets lashes to a daring 30-degree curve.