Discover Maybelline's extensive range of makeup products including face makeup, eye makeup, lip makeup, and nail polish. Browse the full Maybelline product collection, whether you're looking for the latest product releases or one of our fan-favourite best sellers. Our makeup range offers a wide selection of shades to choose from, ensuring that you can find the best colour match for your unique skin tone. To make your makeup choices easier, explore Maybelline cosmetics virtually and try on our makeup products using our Virtual Makeup Try On tool.
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SUPERSTAY 24® Liquid Lipstick12 ShadesOur long lasting formula with Micro-Flex technology stays fresh through 200 bites, 120 sips, and countless kisses. Virtual try on available.Buy now SUPERSTAY 24® Liquid Lipstick
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Superstay Ink Crayon Lipstick13 ShadesSuperStay Matte Ink Crayon Spiced Up: Talk The Talk, Reach High, On The Grind & Know No Limits 8-hour matte lip colour in an easy crayon format! Draw it on with no mess, no fading, and no problems!Buy now Superstay Ink Crayon Lipstick
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COLOR SENSATIONAL® Made for All Lip Color6 ShadesTested on 50 diverse skin tones, Made For All Lipstick features shades in satin and matte finishes that look sensational on all! Virtual try on available.Buy now COLOR SENSATIONAL® Made for All Lip Color
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Super Stay Matte Ink® LONGWEAR LIQUID LIPSTICK18 ShadesSmudge proof and budge proof, Maybelline's SuperStay Matte Ink Liquid Lipstick creates a flawless finish that lasts.Buy now Super Stay Matte Ink® LONGWEAR LIQUID LIPSTICK
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Fast Gel10 ShadesMaybelline's fast drying, extreme shine nail polish formula. With a cuticle shaped brush for easy application, and long lasting formula for your best nails yet.Buy now Fast Gel
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Fit Me® Loose Finishing Powder4 ShadesNow fit happens from start to finish! This silky lightweight finishing powder has a hint of color for a seamless natural look.Buy now Fit Me® Loose Finishing Powder
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Fit Me® Matte + Poreless Powder8 ShadesMaybelline's 1st mattifying powder that fits skin tone and texture. Skin stays poreless and perfectly matte for up to 16 hours.Buy now Fit Me® Matte + Poreless Powder
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Master Fix Translucent Setting Powder1 ShadeMicro-fine, translucent loose powder creates a soft focus effect as it sets with an invisible finish.Buy now Master Fix Translucent Setting Powder
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BABY LIPS® LOVES COLOR3 ShadesNo more basic lip balm! Achieve intense lip repair + longlasting hydration.Buy now BABY LIPS® LOVES COLOR
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TattooStudio™ Liquid Ink Eyeliner2 ShadesOur 1st semi-permanent liquid eyeliner for impact that lasts. Up to 36 hours on, then effortlessly off! Virtual try on available.Buy now TattooStudio™ Liquid Ink Eyeliner
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EYESTUDIO® MASTER PRECISE® ALL DAY LIQUID EYELINER MAKEUP1 ShadeMaybelline's most popular eyeliner! A liquid eyeliner with color intensity and all day lasting wear. Virtual try on available.Buy now EYESTUDIO® MASTER PRECISE® ALL DAY LIQUID EYELINER MAKEUP
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Hyper Precise All Day Liquid Liner Eye Liner4 ShadesMaybelline New York Eye Liner Eye Makeup Hyper Precise LinerBuy now Hyper Precise All Day Liquid Liner Eye Liner
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Tattoo Liner Automatic Gel Eyeliner with Smudger Eyeliner3 ShadesMaybelline New York Eye Liner Eye Makeup Tattoo Liner Automatic Gel Pencil.Buy now Tattoo Liner Automatic Gel Eyeliner with Smudger Eyeliner
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Expression Kajal Eyeliner1 ShadeLine and define your eyes with Maybelline’s Expression Kajal Pencil. Virtual try on available.Buy now Expression Kajal Eyeliner
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Eyestudio® Master Liner 24Hr Cream Pencil1 ShadeCream texture in a pencil form that allows for precision every time. Virtual try on available.Buy now Eyestudio® Master Liner 24Hr Cream Pencil
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EYESTUDIO® HYPER EASY LIQUID EYELINER, EYE MAKEUP1 ShadeIntroducing our easiest pencil to define your eyes! Maybelline New York’s Hyper Easy No-Slip Pencil delivers eyeliner precision with ease. Infused with Argan oil, its smooth gel formula goes on ultra-smooth. Plus, its creamy soft 1.5mm micro tip and specially designed hexagonal grip gives ultimate control and easy, stable application—no slips. Available in three new skin-tone flattering shades that come in a range from medium to dark brown eyeliner and black eyeliner. Find them in medium brown, deep brown and deep black. Ophthalmologist tested and suitable for sensitive eyes and contact lenses.Buy now EYESTUDIO® HYPER EASY LIQUID EYELINER, EYE MAKEUP
MAKEUP FAQS
What is face makeup?
Face makeup refers to makeup products that are applied to your face and help enhance your facial features. This includes cosmetic products such as foundation, primer, concealer, powder, blush and bronzer, as well as contour and highlight These categories either help create an even skin tone, cover blemishes or create dimension on the face. Face makeup can be applied as desired by you, whether you want a full face of makeup with thicker application of products or lighter coverage with limited range of products. Explore our face makeup tips and guides to help you achieve your desired look for every occasion.
What is eye makeup?
Eye makeup is the application of eye cosmetic products onto and around the eye space to enhance the eye's appearance. Eye makeup consists of eyeshadow, eyeliner, mascara and eyebrow makeup.
Individually, they serve different purposes such as eyeshadow providing colour to your eyelids whilst mascara lengthens and darkens your eyelashes. Using different combinations of products with various benefits or finishes will allow you to create eye makeup looks ranging from subtle and natural to bold and dramatic. Discover our eye makeup tips and guides to recreate different eye looks to enhance your overall look.
Individually, they serve different purposes such as eyeshadow providing colour to your eyelids whilst mascara lengthens and darkens your eyelashes. Using different combinations of products with various benefits or finishes will allow you to create eye makeup looks ranging from subtle and natural to bold and dramatic. Discover our eye makeup tips and guides to recreate different eye looks to enhance your overall look.
What is lip makeup?
Lip makeup consists of products such as lipstick, lip gloss, lip liner and lip balm. These lip cosmetic products are used to create lip looks with soft and natural shades to bold and bright shades. Lip products typically add colour to your lips, but lip pencils also help to define the shape of your lips. Lip makeup can be mixed and matched to create a variety of looks and finishes, including glossy, satin, and matte lip looks. Lip makeup is an important final step in a complete makeup routine - browse our lip makeup tips and guides to find the right colours to suit your skin tone or desired look.
How to apply makeup?
After cleansing the skin, begin by applying a face primer that will help the makeup latch onto the skin whilst creating a smooth canvas. Next, apply a foundation that matches your skin tone and blend well using a sponge, brush, or fingers. If you have dark circles or blemishes, use a concealer to cover up these areas before applying the foundation. Move on to the eyes after your base face makeup is complete, starting with blending in your eyeshadow, followed by drawing the eyeliner, and lastly applying your desired eyebrow product. You can then add on your blush and bronzer, sweeping gently outwards along your cheek bones. Set your makeup with setting spray or powder to extend your makeup wear for the day. To remove makeup, make sure to use an eye and lip makeup remover to take off makeup on these delicate areas. Discover our makeup tips and guides suitable for makeup beginners.