Step up your eyebrow game and find your perfect brow product! Whether you're aiming for bold, defined brows or a subtle brow look, Maybelline New York offers longwearing formulas for you!
Explore our tinted gels, powders, pencils, and semi-permanent tints to shape, fill, and sculpt with ease. With shades to match a wide range of colours and undertones, finding your perfect brow product has never been simpler. Not sure where to start? Use our Virtual Try-On tool to instantly see how different products and shades work for you. No commitment, just customisation at your fingertips!
Looking for more inspo? Explore our eye makeup tips to find your next go-to eye look.
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4 ShadesSuperfluff Mousse for soft, full brows. All-day wear. Stiff-resistant. Flake-resistant. This easy eyebrow mousse comes with a fluff-up brush that softly fills and fluffs every brow hair. Its innovative airy-volumizing mousse formula diffuses onto hair for a soft, full look. Available in 6 diverse shades, from Blonde and Soft Brown to Black Brown and Black.Buy now SuperFluff Brow Mousse
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2 ShadesMaybelline Tattoo Brow 3 Day Gel Tint is our Brow Breakthrough! A game-changing peel off gel-tint that leaves brows filled and conditioned for up to 3 days.Buy now Tattoo Brow 3 Day Gel-Tint
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3 ShadesAn easy-to-use brow pomade that sculpts and defines your eyebrows in a long-lasting matte finish. Virtual try on available.Buy now Tattoo Brow Pomade Pot
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3 ShadesExpress Brow Shaping Pencil is the fast track to naturally shaped brows that last all day. This easy eyebrow shaper quickly w hip s your brows into shape.Buy now Express Brow Shaping Pencil
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4 ShadesGet up to 36H brow impact with ease. Define with the highest level of pigment, in an easy-to-use pencil. Lasts up to 36H, waterproof, smudge-resistant, sweat-resistant and transfer-resistant in 6 ultra-inclusive shades that last all day. Virtual try on available.Buy now Tattoo Brow 36HR Pencil
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8 ShadesExpress Brow Ultra Slim Defining Eyebrow Pencil's smooth-glide formula that has an 1.5mm ultra slim tip. This ultra fine eyebrow pencil draws on hair-like strokes for your most natural brow definition.Buy now Express Brow Ultra Slim Eyebrow Pencil
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5 ShadesColor, tame and shape fast. The easy and hassle-free way to naturally sculpted brows all day. Virtual try on available.Buy now EXPRESS BROW FAST SCULPT GEL MASCARA
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6 ShadesMaybelline New York 2-in-1 brow pen and sealing gel Eye Makeup Build-A-BrowBuy now Build-A-Brow 2-IN-1 BROW PEN AND SEALING GEL
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1 ShadeMeet Super Lock Brow Glue, Maybelline NY’s long lasting clear brow gel to sculpt and style brows for up to 24 hour wear.Buy now Super Lock Brow Glue Clear Eyebrow Gel
Find The Perfect Brow For You!
Here's our guide to the best products to fill, sculpt and define your brows. Make your dream eyebrows a reality and find the right eyebrow makeup product for you.
FAQs
To fill in, style, and set your brows, start by choosing brow products that complement your hair colour for your desired look (natural, bold, or sculpted). Then:
- Brush your brows: Use a spoolie brush to comb your brows upward and outward, following their natural shape.
- Fill in sparse areas: Use an eyebrow pencil, powder, or pomade to fill in any gaps with light, hair-like strokes.
- Define the shape: You can use a concealer or highlighter around the brow edges to sharpen and define the shape.
- Set them in place: Apply a clear or tinted brow gel to hold the brows in place and keep the shape all day.
Choose eyebrow makeup products that match your hair colour and desired brow look - whether natural, bold, or sculpted.
Generally, choose a shade that complements your hair colour and undertones. Blondes often go a shade or two darker, while brunettes can stay within their colour family. Consider your hair's cool, warm, or neutral tones for the most natural look. You can explore various shades in our range to find your perfect match.
Both eyebrow gel and pencil serve different purposes, and using them together can give you the best results. An eyebrow pencil is perfect for filling in sparse areas and defining the shape of your brows with precise, hair-like strokes. It offers more control and is great if you want to create a fuller, more structured look.
On the other hand, eyebrow gel is used to hold brow hairs in place and can also add volume. Clear gels work well for a natural, polished finish, while tinted gels can enhance colour and thickness. You can use a pencil first to shape and fill, then follow up with a gel to set everything in place for a long-lasting, groomed look.
To map your brows with an eyebrow pencil, you'll mark three key points. First, align your pencil from your nostril's outer edge to your inner eye corner for the start. Next, angle it from your nostril's outer edge through your pupil for the arch. Finally, angle it from your nostril's outer edge to your outer eye corner for the end. These points, explained further in our guide on what brow mapping is, help you shape your brows precisely.
Eyebrow tinting, as achieved with our Tattoo Brow 3 Day Gel Tint, is a process of using a semi-permanent formula to temporarily colour your eyebrow hairs. This helps to fill in sparse areas, define your brow shape, and create a fuller look that lasts for up to three days.