Love big, bold lashes? Or do you prefer a more natural yet noticeable lash look? Mascara by Maybelline New York features superior brush technology and innovative formulas that let you create whatever lash look you set your eyes on. Choose from our long lasting, lengthening or volumising mascaras to curl, define and boost lash fullness for a natural or dramatic lash look. Combine our extensive selection of mascara products with your favorite Maybelline face makeup to complete your look.