EXCLUSIVE EARLY ACCESS

THE HOTTEST NEW PRODUCTS EXPRESS FROM NEW YORK
IN STORE AND ONLINE, ONLY AT PRICELINE

NUDES OF NEW YORK EYESHADOW PALETTE

Our 1st eyeshadow palette designed to flatter all skin tones!

THE FALSIES LASH OVERNIGHT CONDITIONING MASK

Wake up to healthy-looking lashes with our first overnight lash mask.

INSTANT AGE REWIND CONCEALER

Go beyond concealing! This multiuse dark circle treatment concealer features an icon blending tip that conceals, highlights, shapes and contours.

THE FALSIES LASH LIFT WATERPROOF MASCARA

Achieve long, lifted lashes in an instant with this waterproof formula.

GLASS SETTING SPRAY

Our 1st glass-skin finishing spray for a dewy, hydrated look with no sticky feeling.

BROW EXTENSIONS EYEBROW POMADE CRAYON

Meet our new brow fibre-infused extensions crayon to deliver natural-looking, thicker eyebrows.

LASH SENSATIONAL BLACK ROSE MASCARA

The full lash effect now infused with conditioning Rose Hip Oil!

Makeup Tips for Video Meetings

Learn how to look your best through the lens.

We hope to inspire you

We hope that Maybelline can be a resource to inspire individuality, positivity, and joy through beauty and colour. Browse our website and Virtual Try On Tool for inspiration, expert tips and new products.

How to clean your makeup tools

Cleaning and sanitizing your makeup is essential! Here’s how to do it.

At-Home Makeup Routine

Establish your new at-home makeup routine with this edit of easy-to-use, hybrid makeup!