HEY, WE’RE MAYBELLINE

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Our Mission

MNY AboutUs 02a our mission

We're from New York, and in this city you have to be ready for anything.

We're from New York, and in this city you have to be ready for anything.
MNY AboutUs 02b our mission

That's why we make no hassle, high-performance makeup-tried and tested on our streets.

That's why we make no hassle, high-performance makeup-tried and tested on our streets.
MNY AboutUs 02c our mission

So whatever the world throws at you, you'll look and feel ready.

So whatever the world throws at you, you'll look and feel ready.

WE BELIEVE IN

  • MAKEUP FOR EVERY LOOK, STYLE, SKIN TONE
  • Trendsetting looks from NYC
  • FAST + EASY ON THE GO MAKEUP
  • MAKEUP THAT STANDS UP TO THE CITY

Maybe It’s Miley

A new era of modern beauty

Global icon Miley Cyrus and Maybelline join forces to usher in a new era of modern beauty.

MAYBE SHE'S BORN WITH IT,
MAYBE IT'S MAYBELLINE™

Make up make change

We make makeup. We're also committed to make change to help create a better world. Learn about our global initiatives and discover how we can drive real change together.

Our 2022 brand impact report is available. Please read it here.

Brave Together

A global initiative to support everyone experiencing anxiety and depression.

Learn More

Conscious Together

Our sustainability program that sets out our conscious production, packaging, formula and disposal goals.

Learn More

OUR COMMITMENT

SAFE PRODUCTS, EXPERTLY EVALUATED AND RIGOROUSLY TESTED

All of Maybelline's products must pass a rigorous expert-led evaluation process led by our world-renowned Research & Innovation facilities to ensure adherence to our safety standards.

SAFE PRODUCTS, EXPERTLY EVALUATED AND RIGOROUSLY TESTED

Global Footprint

  • #1 MAKEUP BRAND
  • 120 COUNTRIES
  • 1000+ SHADES

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