OUR MISSION

    WE'RE FROM NEW YORK, AND IN THIS CITY YOU HAVE TO BE READY FOR ANYTHING.
    THAT'S WHY WE MAKE NO HASSLE, HIGH-PERFORMANCE MAKEUP-TRIED AND TESTED ON OUR STREETS.
    SO WHATEVER THE WORLD THROWS AT YOU, YOU'LL LOOK AND FEEL READY.

WE BELIEVE IN

    MAKEUP FOR EVERY LOOK, STYLE, SKIN TONE
    Trendsetting looks from NYC
    FAST + EASY ON THE GO MAKEUP
    MAKEUP THAT STANDS UP TO THE CITY

Make up make change

We make makeup. We're also committed to make change to help create a better world. Learn about our global initiatives and discover how we can drive real change together.

Our 2022 brand impact report is available. Please read it here.

Brave Together

A global initiative to support everyone experiencing anxiety and depression.

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Conscious Together

Our sustainability program that sets out our conscious production, packaging, formula and disposal goals.

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OUR COMMITMENT

Global footprint

    #1 MAKEUP BRAND
    120 COUNTRIES
    1000+ SHADES

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