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How To: Apply Liquid Foundation
4 Makeup Hacks For Dry Skin This Winter
Brace yourself, winter has its sights set on your skin. Since a dull, dry complexion is never a good look, you’ll need to do your part to bring back that glow. Don’t just rely on skincare to see you through the chilly months – fill your makeup kit with these nourishing, radiance-enhancing essentials too. Learn More
National Lipstick Day!
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Josephine Skriver's 2019 New York City Pride March Look
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Bold Neon Eyes
Straight from the runway, its time to say hello to this seasons latest makeup trend - neon eyes. Get the look now.
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How To: Met Gala Makeup
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How to achieve Dewy No-Makeup Makeup
The days of heavy contour and OTT trends need to make way for the latest killer look: “No Makeup” makeup. Yep, it’s a thing and we’re digging it! It’s all about looking natural and fresh – but with minimal effort. The easiest way to achieve this? Hydration. It helps create dewiness, which is the backbone of this look. So say it with us (and don’t forget it!): DEW. IS. YOUR. FRIEND.
Learn HowLow Maintenance Beauty Hacks with Flex Mami
Our golden gal, Flex Mami, shares her three life-changing tips to help simplify the chaos of life.
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Claire's Performance-Proof Makeup
Want a no-fuss makeup look you can trust 100%?
Here's how
FIVE WAYS SUPERSTAY HELPS YOU SLAY ALL DAY
How To: Event Makeup WIth Nikkia Joy
MAKEUP GAME STRONG
ROWI'S NEW YORK MINUTE
Rowi's New York Must Dos
Fashion in the CityNew York is the place to suss out all the latest high fashion tends. Rowi’s pick of places? The Discount Universe Showroom for looks from fab to Lizzy Maguire-esque. Truly what dreams are made of!
Bougie Foodie
Stopping for wine and cheese is basically a necessity, Rowi can you bring us home a platter, please?
Check out some (millennial) culture
New York City is an Instagrammer’s dream. The Fairy Island Pop-up is full of lights, confetti, feathers and cool art installations. You can’t leave without getting the perfect gram!
Throughout a hectic day of adventuring, guess what survived? Rowi's Superstay Matte Ink lipstick!
Quench Your Thirst With The Lemonade Craze Eyeshadow Palette
DISCOVER HOW TO MIX AND MATTE WITH THE LEMONADE CRAZE EYESHADOW PALETTE
Read MoreTREND ALERT: THE PANTONE COLOUR OF THE YEAR
The Pantone colour of the year is giving us life, literally. Living Coral is a gorgeous orangey-pinky shade perfect for the lips... and we've got shades galore so you can dive head first into this season's colour-of-the-moment your way. Discover Living Coral
NOW TRENDING: HOLOGRAPHIC
Holographic makeup is THE summer trend, letting you get all the iridescent shine. It’s a whole new dimension with new products to match.
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DIY:
Rose Ceremony Glam
Sparks fly in Erin Scott's take on The Bachelorette Australia's iconic rose ceremony glam look. Hit PLAY so you can prove you're here for all right reasons... to straight up slay, of course.
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Spring Carnival Makeup
GET THE SPRING CARNIVAL MAKEUP LOOK
/1/GO FOR GOLD
For a showy smoky eye, start with neutral shades from the Burgundy Bar Eyeshadow Palette. Use it as a transition shade for your lid and crease. Then blend, blend, blend the rich gold tones into the outer corners for added depth. Finish up with the Master Chrome Highlighter for extra pizzazz!
/2/
GLOW UP
Here, we're going soft but shimmery. Use the Master Contour Palette to chisel those cheekbones and add some bronze coverage. Dab on Dream Matte Blush in Flirty Pink for naturally flushed cheeks before topping it off with some reflective highlights from the Master Strobing Stick and Master Chrome.
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BOLD LIPS
Now you're on the home stretch, go bold with gloss and opt for a Vivid Hot Lacquer pout in Sassy.
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TRENDING NOW:
The Spring Makeup Edit
Timeless, yet very now. Fresh but still kind of girly. Read how to achieve this classic, dusty rose look this spring!
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Flex Mami Swatches Superstay Matte Ink
Un-nude
THE BEST NUDE LIPSTICK
FOR YOUR SKIN TONE
Read our Ultimate Guide to the Best Nude Lipstick for your complexion
READ MORE
Get The Look: Smokey Eye Made Easy
Get The Look:
Smokey Eye Made Easy
If you’re after a smokey eye look that won’t take all night to perfect – girl, you’ve come to the right place. Here's how to master your eye makeup in less than five minutes with Color Tattoo eyeshadow:
1. First, take Color Tattoo in Inked in Pink and pat it all over your eyelids. Its cream gel formula is easy to apply, so a finger is all you need!
2. Next, dip a fluffy brush in Color Tattoo Leather in Creamy Beige, swirl it around and lightly dust your outer corners.
3. Use HyperSharp Winged Liner to draw a dramatic wing.
4. Finish it off with a sweep of Colossal Big Shot Mascara! Quick, easy and totally fabulous.
NOW TRENDING: PINK
Chase away the winter blues by embracing shades of pink. Feminine, fresh and easy to wear, it’s the IT colour this season – and for good reason.
CHEEKS
Got a sudden lust for blush? Fit Me Blush offers true-to-tone colour that looks gorgeous and glowing all day. Simply sweep onto the apples of your cheeks from your cheekbones to your temples.EYES
Trust us, you’re going to want this type of pink eye. From matte to metallic, pink eye shadow pops on paler complexions while darker skin tones look amazing with more pigmented or shimmery options. The Blushed Nudes Eye Shadow Palette is expertly curated with dazzling colours infused with rose gold pigments.LIPS
There’s no such thing as one-size-fits-all when it comes to a pink lip. A low-key coral shade suits everyone, but if you want to amp it up, try Color Jolt Lip Paint with its 1000-watt shine in electrifying shades like Never Bare and Fight Me Fuchsia. Want to tone down the gloss? Opt for Superstay Matte Ink, a long-lasting matte liquid lipstick in saturated shades Dreamer and Romantic.
THE MAKEUP LOFT
MEET THE NEWEST ADDITIONS
BEAUTY HACKS
BY THE MAKEUP LOFT
Get the latest tips & tricks from the megababes that know beauty best.
HANDBAG MAKEUP MUST-HAVE?
BEST ERA OF BEAUTY?
GUIDE TO PERFECTING YOUR BROWS
Your best brows are just a sweep away! Let us show you how to define, shape and tame your brows.
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Power Boss
The ultimate power play? Big bossed up lashes and a red hot lip. Unleash your inner boss with root-to-tip volume and this killer look.
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Flirty Boss
You’re a total boss bae, we can see it in your eyes. Unleash big shot volume and bat those gorgeous lashes for the world to see.
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Edgy Boss
Live on the edge with a make-up look that demands attention. Big Shot volume like this is always on trend.
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Chill Boss
When you’re a boss this cool, you let your take-charge eyes to all the talking. Ready to unleash these boss lashes?
Maybelline NY
Dream Cushion Foundation
Fresh Faced Finish
A fresh-faced, naturally luminous complexion is the new look of perfection. Explore nowTREND ALERT: JEWEL TONED EYES
Eyestudio® ColorTattoo® Metal 24HR Cream Gel Eye Shadow
WOW WITH FULL BROWS
BLUSHED NUDES
Summer Love
Dare to bare it all in soft pinks and rose gold tones. Inspired by the boudoir, but meant to be worn where all eyes can see. Are you blushing yet? Discover the Trend-
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CONCEALER CONTOUR
Conceal your way to a sculpted face! This all cream approach is perfect for achieving a radiant finish as the concealer base ensures a contour that won't budge all day.
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Tutorial
Be Strategic
Strategically apply a darker shade to hollows of the cheeks and outer nose and a lighter shade to the undereyes and bridge of the nose.
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Tutorial
Blend!
Blend blend blend and you are ready to set and forget with the Master Concealer range in array of carefully curated shades.
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MAKE IT HAPPEN
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Trend Alert
How to: ROSE HUED FLUSHED CHEEKS
We're having a serious blush crush moment! Embrace the flushed look as blush and highlighter creeps higher up cheeks this season.
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Tutorial
Highlighting how-to
Typically applied on the apple of the cheek, now sweep blush and highlight in a c shape up around the brow bone and down around the high points of the cheek.
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Tutorial
The Transformation
With the Master contour pallette an everyday rosey hued glow is made easy, click through to release your most radiant self.
Shop the Master Contour Range
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How To:
Winged Eyeliner
Learn how to create the perfect winged eyeliner with Maybelline's Hypersharp Wing Liquid Eyeliner
how-to-perfect-winged-eyeliner