Trending Now

Ready for a fresh take on looks that kill? These are the makeup moves that are turning heads and shaking up the scene.

How To: Apply Liquid Foundation

Want to learn how to apply liquid foundation like a seasoned pro? Read on
Tips & Tricks

4 Makeup Hacks For Dry Skin This Winter

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Brace yourself, winter has its sights set on your skin. Since a dull, dry complexion is never a good look, you’ll need to do your part to bring back that glow. Don’t just rely on skincare to see you through the chilly months – fill your makeup kit with these nourishing, radiance-enhancing essentials too. Learn More

National Lipstick Day!

National Lipstick Day has arrived and what better way to celebrate than to team up with Superstay Matte Ink super-fan, Gigi Hadid?

How To

How to erase long-wear lip colour with zero scrubbing

Learn how

MAKEUP GAME STRONG

PUMA x Maybelline fuses beauty, fashion and sport into one high-performance makeup collection. In short, it’s everything your makeup bag has been missing.

THREE MAKEUP MATCHES MADE IN HEAVEN

Call us Cupid because this Valentine's Day, Maybelline is playing matchmaker! We've paired up all of our beauty favourites, so read on if you're ready to find your makeup soulmate. Read on!


THE MAKEUP LOFT

ROWI'S NEW YORK MINUTE

Let Rowi Singh take you on a New York City adventure - featuring all the sights, fashion and food that make the city so famous! Of course, rockin' a killer look in New York is an absolute must so Rowi's packed her fave lippe! Our Superstay Matte Ink In Amazonian is put to the test, surviving the ultimate day in New York City.

Rowi's New York Must Dos

Fashion in the City
New York is the place to suss out all the latest high fashion tends. Rowi’s pick of places? The Discount Universe Showroom for looks from fab to Lizzy Maguire-esque. Truly what dreams are made of!

Bougie Foodie
Stopping for wine and cheese is basically a necessity, Rowi can you bring us home a platter, please?

Check out some (millennial) culture
New York City is an Instagrammer’s dream. The Fairy Island Pop-up is full of lights, confetti, feathers and cool art installations. You can’t leave without getting the perfect gram!

Throughout a hectic day of adventuring, guess what survived? Rowi's Superstay Matte Ink lipstick

NOW TRENDING: HOLOGRAPHIC

Holographic makeup is THE summer trend, letting you get all the iridescent shine. It’s a whole new dimension with new products to match.


Get The Look

Spring Carnival Makeup

We're off to the races! This season is about glowy makeup that lasts all day, so let Bronte show you her go-to glam look that's sure to beat the odds on style.

GET THE SPRING CARNIVAL MAKEUP LOOK

/1/ 
GO FOR GOLD
For a showy smoky eye, start with neutral shades from the Burgundy Bar Eyeshadow Palette. Use it as a transition shade for your lid and crease. Then blend, blend, blend the rich gold tones into the outer corners for added depth. Finish up with the Master Chrome Highlighter for extra pizzazz!

/2/ 
GLOW UP
Here, we're going soft but shimmery. Use the Master Contour Palette to chisel those cheekbones and add some bronze coverage. Dab on Dream Matte Blush in Flirty Pink for naturally flushed cheeks before topping it off with some reflective highlights from the Master Strobing Stick and Master Chrome.

/3/
BOLD LIPS
Now you're on the home stretch, go bold with gloss and opt for a Vivid Hot Lacquer pout in Sassy.

Flex Mami Swatches Superstay Matte Ink
Un-nude

Coat your lips in high pigment matte shades with up to 16 hours of wear. Easy to apply and comfortable to wear. Must have item for every IT girl!

TUTORIAL

Get The Look: Smokey Eye Made Easy

Claire Howell's 5 Minute Smokey Eye Look for Maybelline Australia
WATCH NOW

Get The Look:
Smokey Eye Made Easy

If you’re after a smokey eye look that won’t take all night to perfect – girl, you’ve come to the right place. 

Here's how to master your eye makeup in less than five minutes with Color Tattoo eyeshadow: 

1. First, take Color Tattoo in Inked in Pink and pat it all over your eyelids. Its cream gel formula is easy to apply, so a finger is all you need! 

2. Next, dip a fluffy brush in Color Tattoo Leather in Creamy Beige, swirl it around and lightly dust your outer corners. 

3. Use HyperSharp Winged Liner to draw a dramatic wing. 

4. Finish it off with a sweep of Colossal Big Shot Mascara! Quick, easy and totally fabulous.

NOW TRENDING: PINK

Chase away the winter blues by embracing shades of pink. Feminine, fresh and easy to wear, it’s the IT colour this season – and for good reason.

CHEEKS

Got a sudden lust for blush? Fit Me Blush offers true-to-tone colour that looks gorgeous and glowing all day. Simply sweep onto the apples of your cheeks from your cheekbones to your temples.

EYES

Trust us, you’re going to want this type of pink eye. From matte to metallic, pink eye shadow pops on paler complexions while darker skin tones look amazing with more pigmented or shimmery options. The Blushed Nudes Eye Shadow Palette is expertly curated with dazzling colours infused with rose gold pigments. 

LIPS

There’s no such thing as one-size-fits-all when it comes to a pink lip. A low-key coral shade suits everyone, but if you want to amp it up, try Color Jolt Lip Paint with its 1000-watt shine in electrifying shades like Never Bare and Fight Me Fuchsia. Want to tone down the gloss? Opt for Superstay Matte Ink, a long-lasting matte liquid lipstick in saturated shades Dreamer and Romantic.

THE MAKEUP LOFT
MEET THE NEWEST ADDITIONS

BEAUTY HACKS

BEAUTY HACKS
BY THE MAKEUP LOFT
Get the latest tips & tricks from the megababes that know beauty best.

,

HANDBAG MAKEUP MUST-HAVE?

Rowi: Lipstick or gloss for touch-ups.
Flex: Lip balm! Anything that moisturises.
Bronte: Nude lipstick.

BEST ERA OF BEAUTY?


Rowi: 1920s. It was very poised and the hair is all slicked back. 
Flex: 1950s for ease of accessibility, but 20s for appreciation of time and detail. 
Senay: 1960s. Just the classic lip. 

Inspiration

MAKE IT HAPPEN

Maybelline New York® is for the girls who Make IT Happen. For the girl who looks in the mirror and sees the power of possibility, and the value of her dreams. The girl who put on her strong face, and doesn't take no for an answer!

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