Our Mission

WE BELIEVE IN

    MAKEUP FOR EVERY LOOK, STYLE, SKIN TONE
    Trendsetting looks from NYC
    FAST + EASY ON THE GO MAKEUP
    MAKEUP THAT STANDS UP TO THE CITY

Make up make change

We make makeup. We're also committed to make change to help create a better world. Learn about our global initiatives and discover how we can drive real change together.

Our 2022 brand impact report is available. Please read it here.

Brave Together

A global initiative to support everyone experiencing anxiety and depression.

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Conscious Together

Our sustainability program that sets out our conscious production, packaging, formula and disposal goals.

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OUR COMMITMENT

Global Footprint

    #1 MAKEUP BRAND
    120 COUNTRIES
    1000+ SHADES

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