BORN WITH IT
Maybelline New York is proud to support the next gen of Australian & New Zealand female music artists. Welcome to BORN WITH IT, watch our artist CONTENT SERIES to get to know our five-star music artists and relive our BORN WITH IT LIVE music gig held in Melbourne in July.

MEET THE ARTISTS
KITA ALEXANDER
Kita Alexander is a supremely talented alt-pop singer-songwriter from Bryon Bay, Australia. In March, she released her debut album “Young in Love” via Warner Music Australia.
Kita has garnered over 285 million global streams across her impressive catalogue of highly lauded pop-anthems, including the 2 x ARIA Platinum single ‘Hotel’, the ARIA Platinum ‘Between You & I’ and 2 x ARIA Gold singles ‘Damage Done’ and ‘Like You Want To’. Her feature on FISHER’s global dance hit ‘Atmosphere’ hit #1 on the US radio dance charts, placed #14 in triple j’s Hottest 100, and viral on TikTok.
In April Kita completed a sold-out Australian album tour, presented by triple j. Additionally, she is making waves as a musician in the fashion industry with features in Vogue Australia, Harper’s Bazaar, RUSSH and more.
AYESHA MADON
Ayesha Madon is best known for her role as Amerie in Netflix’s Emmy-award winning and smash-hit TV export ‘Heartbreak High’. Following the recent release of her first single ‘Eulogy’, her alt-pop and energetic musical styling will come together in the upcoming release of her first EP. Her music often incorporates elements of pop, R&B, and soul, and she is recognised for her distinctive voice and emotive performances.
ASHWARYA
Emerging at a time when music fans were hungry for something fresh and illuminating, ASHWARYA’s music became the perfect fix.
Completely independent, ASHWARYA made quick work in establishing herself as a nationally and internationally acknowledged artist. Releasing her debut EP ‘Nocturnal Hours’ in 2021, ASHWARYA received widespread acclaim from Australian outlets including triple j and Triple J Unearthed, Acclaim, Sniffers, Purple Sneakers and more.
The Face and The Guardian all staking a claim in being part of the ASHWARYA story. Championing her art and moreover, the unshakably individual pathway she is taking to create and execute it, the global spotlight only grows brighter for ASHWARYA and with new music just around the corner, she is showing no signs of slowing down.
ABBEY STONE
Singer, writer and drama queen with a voice that resonates with emotion and a talent for crafting melodies that linger in the mind long after the music has ceased, Abbey Stone is an artist whose star continues to rise. Having written with notable Australian writers such as James Roche and Jake Mason, as well as performing alongside iconic live acts (John Farnham, Daryl Braithwaite, Marcia Hines, Andy Grammar, Richard Marx, Renee Geyer), Abbey has positioned herself as a highly professional and polished songwriter and performer. Abbey is excited to be spending 2024 releasing brand new music and bringing an incredible new live show to audiences!
RIIKI REID
Riiki Reid is a 24-year-old dream pop powerhouse from Wellington, New Zealand. An artist with multiple talents spanning vocals, production, dance, and songwriting, Riiki Reid is setting the alternative pop scene on fire. Drawing inspiration from a diverse range of musical acts, including The Cure and Dua Lipa, Riiki Reid stands on her own yet has maintained a consistent presence on the New Zealand Hot Charts in recent years with hits like "The City" reaching the coveted #1 spot.
An electrifying live performer, Riiki Reid blends vocals with eclectic dance and even rocks an old Fender Mustang as she effortlessly commands the spotlight, leaving fans spellbound by her infectious stage presence. Having inked a deal with Warner Music New Zealand, Riiki Reid has toured alongside Lorde, Six60, L.A.B., and Sir Dave Dobbyn, and now has her sights set on the global stage.
1/5 KITA ALEXANDER
Is wearing COY
2/5 AYESHA
Is wearing CHEEKY
3/5 ASHWARYA
Is wearing LIPPY
4/5 ABBEY STONE
Is wearing RED HOT
5/5 RIIKI REID
Is wearing PEACHY
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