A recent national survey of Australian gamers revealed 83% of female-identifying gamers have experienced offensive behaviour online, so most are choosing to switch off their microphones to in order to conceal their true identity.
Maybelline New York’s mission is to give all people the self-confidence to express their beauty, to play and to make change.
It’s time to change the game.
Keep your eyes up and call out abuse online.
Maybelline New York Through Their Eyes
Maybelline have partnered with ReachOut through our Brave Together program — a global initiative committed to destigmatising the conversation around anxiety and depression. Together, we’re helping bring access to, and awareness about, ReachOut’s one-to-one digital peer support service for young people - ReachOut PeerChat.
A TOURNAMENT CHANGING THE GAME FOR GOOD
On the 9th of March, 32 of Australia’s most impactful women in gaming, including Fasffy, Paladin Amber, Taylor Morgan, Luminumn and more, gathered for a Battle Royale on a custom Maybelline New York Fortnite map! It was a night of bringing together the female-identifying gaming community in a fun, positive and collaborative space. A $10,000 donation was made on the night by Maybelline New York to ReachOut to support young peoples’ mental health. Thank you to all who joined! Together we can change the game.
