Brow inserts Brow multiplying tool

Soft Brown Soft Brown
Deep Brown Deep Brown
Ash Brown Ash Brown
Black Brown Black Brown

Soft Brown

About

Revolutionize your brow routine with Maybelline Brow Inserts, the brow multiplying tool designed to deliver salon-quality results right in your home.

This unique 2-in-1 tooI features a micro-needle pen with a precise 0.015MM triple tip, effortlessly creating 100 brow-like hairs in just 30 seconds to perfectly fill sparse or overplucked areas.

The other end boasts a hair-like fiber gel that tints and volumizes each brow hair, building up volume with a comfortable, crunch-free finish.

Experience brows that stay put all day, with up to 36H wear, resisting transfer, smudging, and water, ensuring your look endures your busiest moments without a fade or smear.

Formula: Formulated with dye-free colorants for true color that lasts all day.

Finish: Natural, multiplied, volumized, and precisely filled looks with a crunch free feel.

Coverage: Delivers impactful coverage, effectively filling sparse areas. It also tints and volumizes existing brow hairs, allowing for buildable coverage to achieve precisely filled, volumized, or fuller, multiplied brow styles.

Colors: Available in 4 shades!

Soft Brown: Light Brown with cool tones.
Best for cool light brown hair color.
Ash Brown: Cool light brown with cool ash undertones.
Best for cool light brown or grey hair color.
Deep Brown: Deep brown with warm undertones.
Best for warm dark brown hair color.
Black Brown: Black brown with warm and cool undertones.
Best for deep brown & black brown hair color .

Size: 1.25 ml

Packaging: 2-in-1 dual-ended tool featuring a micro-needle shaped pen on one side and a hair-like fiber gel on the other.

Suitable for all brow types, allergy-tested, and ophthalmologist tested.

Benefits

How to apply

Ingredients

Packaging

Our Promise

Dermatologist Tested
Smudge resistant
Transfer resistant
Allergy Tested

1/4 2-IN-1 PRO-INSPIRED TECHNOLOGY

This innovative 2-in-1 tool combines a 0.015MM micro-needle pen for precise, hair-like strokes and a fiber gel that tints and volumizes each brow hair, delivering both definition and fullness.
2/4 INSTANT SALON-QUALITY BROWS

This tool quickly transforms sparse areas into beautifully full, salon-quality brows from the comfort of your home. 85% agree brows look professionally done*

*based on a consumer study
3/4 CUSTOMIZABLE BROW STYLES

Easily design distinct brow looks: precisely filled, beautifully volumized, or a combined fuller, multiplied brow look. The dual-end application allows for quick customization to suit your style.
4/4 36H PROTECTED WEAR

Experience peace of mind with brows that last up to 36H. The formula is transfer-resistant, smudge-resistant, and water-resistant, ensuring your perfect brow look remains protected through anything.

Swipe to see the transformation

Find your brow tool

Brow inserts Brow multiplying tool 4.7 out of 5 stars. 67 reviews for Maybelline Brow Inserts.	Express Brow Ultra Slim Eyebrow Pencil 4.4 out of 5 stars. 277 reviews for EXPRESS BROW ULTRA SLIM EYEBROW PENCIL.	Super Lock Brow Glue Eyebrow Gel 4.4 out of 5 stars. 147 reviews for SUPER LOCK BROW GLUE.
Product Format	Product Format	Product Format
Brow multiplying tool	Micro definer pencil	Brow glue
Key Benefit	Key Benefit	Key Benefit
0.015MM micro-needle pen + fiber gel	1.5mm tip + precise spoolie	Lightweight brow glue +styling brush
End Look	End Look	End Look
Easy multiplied brows	Precisely defined brows	Sculpted, styled brows
Wear	Wear	Wear
Up to 36H	Up to 16H	Up to 24H

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Reviews

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52 reviews with 5 stars.

12 reviews with 4 stars.

2 reviews with 3 stars.

1 review with 2 stars.

0 reviews with 1 star.

Overall Rating

4.7

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1 to 8 of 67 Reviews .

1 – 8 of 67 Reviews

Dani C

Newcastle

Review 1

Votes 0

5 out of 5 stars.

New product for my to-go makeup

8 hours ago

[This review was collected as part of a promotion.] I really like the Maybelline eyebrow pencil! It’s so easy to use and makes filling in my brows quick and effortless. The pencil is pigmented without being too harsh, so I can build the colour up and keep my brows looking natural. It’s also really easy to create small, hair-like strokes and define the shape. I love how much more polished my brows look after using it, and it’s definitely become a staple in my makeup routine. I would definitely recommend it!

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Gamze

London

Review 1

Votes 0

5 out of 5 stars.

Easy to use for naturally fuller-looking brows!

12 hours ago

[This review was collected as part of a promotion.] The Maybelline Brow Insert in Deep Brown is fantastic for filling in sparse areas with total precision. The fine tip allows you to create realistic, hair-like strokes that blend seamlessly with your natural brows. The formula applies smoothly, offers great pigment without being harsh, and lasts all day without smudging. It makes creating defined, fuller brows completely effortless.

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Kitty

Review 1

Votes 0

3 out of 5 stars.

Okay

12 hours ago

[This review was collected as part of a promotion.] It’s an okay good product the brush side works pretty good as intended and I use that side more often however the pen side is a little tricky to use I find personally because of how thin. But that could be on me, otherwise does the job

Originally posted on maybelline.co.uk

AI1977

Kent

Review 1

Votes 0

5 out of 5 stars.

Best precision

12 days ago

[This review was collected as part of a promotion.] I am so happy I tried the Maybelline brow pen, I've been in search of an amazing brow pen for months and I have finally ended the search since trying this brow pen. I have sparse areas in my brows but have always felt like a pencil doesn't create hair like stroke how I want them to look- natural. I find because this pen has 3 ends to the pen, it really creates natural hair like strokes, I am able to make my brows look naturally filled and I love that it comes with a gel on one side of the pen so I can keep the shape I've created all day. Highly recommend this product!

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Leah

Dudley, West Midlands

Review 1

Votes 0

4 out of 5 stars.

Great eyebrow pen and gel.

18 days ago

[This review was collected as part of a promotion.] As someone with no tails and very sparse eyebrows, I love this eyebrow pen. The brush has points for hair-like strokes and helps fill in areas that are sparse on my eyebrows, the downside of the brush is it can be quite wide meaning those with skinnier eyebrows have to be a slight bit technical, however cleaning up with concealer helps this so much. I do like the eyebrow gel as it’s pigmented, but it can make the eyebrows look slightly clumpy if you don’t look at how much you’re putting on. Great eyebrow product especially for those with not much eyebrow!

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Jemma

Suffolk

Review 1

Votes 0

5 out of 5 stars.

Sharp brows

2 days ago

[This review was collected as part of a promotion.] I really enjoyed trying this product! as someone who is very picky about my eyebrows and what products I’ll use on them, I found it really easy to apply and long lasting. I like the preciseness of the applicator. Would definitely reccomend.

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Manahil

Manchester

Review 1

Votes 0

4 out of 5 stars.

Great product!

21 days ago

[This review was collected as part of a promotion.] Overall, i would recommend this product. I got the shade 6, and it was a great match. I like the brow gel it doesn’t deposit too much product but helps keep your eyebrows in place without making them crunchy and looks natural. I am not someone who does their eyebrows often so I find the pen a bit tricky to use but it does work well but I struggle to make it not look too harsh, so this may just be a me problem as I prefer a powder to fill in any sparse spots.

Originally posted on maybelline.co.uk

River

Darlington

Review 1

Votes 0

4 out of 5 stars.

Great product and worth the try

21 days ago

[This review was collected as part of a promotion.] As someone thats fairly new to trying eyebrow makeup/product, this brow pen has a great colour options. The deep brown looks nice and sleek however i wouldnt wear it again personally due to it not fully suiting my more natural approach to makeup despite this it still deserves a fair score as it is a great products to use and easily applied. Matches perfectly with dark hair tones. Not much else i can add other then worth the try

Yes, I recommend this product.

Originally posted on maybelline.co.uk

1 – 8 of 67 Reviews

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Reviews

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12 reviews with 4 stars.

2 reviews with 3 stars.

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0 reviews with 1 star.

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4.7

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9 to 38 of 67 Reviews .

9 – 38 of 67 Reviews

ABNic

Newcastle

Review 1

Votes 0

5 out of 5 stars.

Makes sparse brows look naturally full.

21 days ago

[This review was collected as part of a promotion.] This is perfect. One end has a little comb that adds colour and looks like precise hairs and the other end has a little gel-coated brush that you comb through your brows to hold in place and to volumise them. It also adds a little colour too so you can chose how defined you want your brows to be. This is fantastic for sparse brows like mine as it looks really natural and is so easy to use. It lasts all day and looks great.

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Angia cal

Hertfordshire

Review 1

Votes 0

5 out of 5 stars.

Perfect shaped eyebrows

14 days ago

[This review was collected as part of a promotion.] I’ve been really impressed with the MNY Brow Inserts in 06 Black Brown. The micro-needle tip makes it easy to create fine, hair-like strokes, while the fibre gel adds extra volume and keeps my brows looking fuller and defined. The Black Brown shade gives a natural-looking finish without being too harsh, and I love that it stays put without smudging throughout the day. Perfect for a quick, polished brow look!

Yes, I recommend this product.

Originally posted on maybelline.co.uk

BeautyBeyond238

Manchester

Review 1

Votes 0

5 out of 5 stars.

Best ever

7 days ago

[This review was collected as part of a promotion.] I really like the Maybelline MNY Brow Insert in Deep Brown. The shade looks natural and blends nicely with my brows without looking too harsh. It’s easy to apply, gives good definition, and helps fill in sparse areas for a fuller look. The color lasts well throughout the day and the result is neat and natural. A great everyday brow product, especially if you want something quick and easy to use.

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Rheea05

Bedford

Review 1

Votes 0

5 out of 5 stars.

Best one

9 days ago

[This review was collected as part of a promotion.] Absolutely loving this brow product! 🤎 The Black Brown shade is perfect for creating fuller, naturally defined brows without looking too harsh. The 2-in-1 design is so clever — the precision tip creates fine, hair-like strokes, while the fibre gel adds volume and helps give my brows a beautifully polished finish. It’s easy to use, blends really well and stays looking great throughout the day.

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Hijabi

West Midlands

Review 1

Votes 0

5 out of 5 stars.

Recommend

4 days ago

[This review was collected as part of a promotion.] Really impressed with this eyebrow inserts, firstly the colour was perfect for me, the whole process is super easy, the micro needle shaped pen is so precise, it literally takes me less than 2 minutes to do my browns now. I have the shade 05 Deep Brown.

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Geline

Bolton, Greater Manchester

Review 1

Votes 0

5 out of 5 stars.

Brows in a pencil ✏️

21 days ago

[This review was collected as part of a promotion.] Maybelline's Brow Pencil is pretty decent for filling in sparse areas. It has a fine tip that allows for precise application, so you can mimic individual brow hairs. The formula isn't too waxy or stiff, which makes it easier to blend for a natural finish. Overall, it's a user-friendly pencil for achieving defined, but not overly dramatic, brows.

Yes, I recommend this product.

Originally posted on maybelline.co.uk

somi

london

Review 1

Votes 0

5 out of 5 stars.

Great for Natural-Looking Brows

13 days ago

[This review was collected as part of a promotion.] Really good and easy to use! It was simple to apply, gave a nice natural look, and made doing my brows so much quicker. I’m really happy with it and would definitely use it again. liked how easy it was to create a more defined look while still keeping it natural. Overall, I’m really happy with it and would definitely use it again!

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Aaliya

Birmingham

Review 1

Votes 0

5 out of 5 stars.

New fave eyebrow pen

24 days ago

[This review was collected as part of a promotion.] This took some getting used to as I've only used a brown pen without the extra nibs, but now i love it. The colour is so perfect for my super dark hair, which I struggle with as they're often black or too warm/red. Really love this and I find myself reaching for it often. Great intensity and shows up after eyebrow gel too!

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Shehreem

London

Review 1

Votes 0

5 out of 5 stars.

Spot on colour, amazing streaks

24 days ago

[This review was collected as part of a promotion.] It’s easy to use, gives great definition and makes filling in the brows quick and simple. The formula feels smooth and buildable, so you can create a more natural look or add more definition when you want to. It blends nicely and helps the brows look neat without feeling too heavy. Definitely one I’d happily keep using!

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Av29

Review 1

Votes 0

4 out of 5 stars.

Great natural brows

13 days ago

[This review was collected as part of a promotion.] This eyebrows duo is great for those that like to have a more natural look. The felt tip end was great to make individual brow hairs and the other end helps fill in any gap. This might not be the best for those starting out with eyebrow products as it does take a certain form to get the look of hairs correctly.

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Aline

London

Review 1

Votes 0

5 out of 5 stars.

I needed this and didn't know it.

15 days ago

[This review was collected as part of a promotion.] I used this product for the first time and was pleasantly surprised! It has a soft color, is buildable, and doesn't budge at all—it stays perfect all day long! Not to mention the soft bristles, which make application much easier. For someone without experience like me, it is undoubtedly a good alternative.

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Kelly89

West Midlands

Review 1

Votes 0

2 out of 5 stars.

Great idea but did not deliver desired results

12 days ago

[This review was collected as part of a promotion.] The idea of this eyebrow pen is absolutely perfect, however I couldn’t get the desired results I needed. I find the product barely comes out, not sure if this is just a one off. Maybe I was unlucky and got a dodgy one. Curious to know if this was just me or if anyone else has had similar issues?

No, I do not recommend this product.

Originally posted on maybelline.co.uk

Lisa

Review 1

Votes 0

5 out of 5 stars.

MNY BROW INSERT 'BLACK SHADE'

22 days ago

[This review was collected as part of a promotion.] The Maybelline Brow insert that I was able to try out was an amazing makeup product that elevates your brows in such a simple and elegant way. The 2 in 1 brow insert not only allows you to shape your brows but also keeps them looking filled in a natural way and keeps it in place all day.

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Soreia

Manchester

Review 1

Votes 0

5 out of 5 stars.

Perfect for those in need of a brow pen

21 days ago

[This review was collected as part of a promotion.] So I literally didn’t even have a brow pen and honestly I love this. The 3 small tips mimic natural brow hairs to a tea which I use to make the ends of my brow tail appear thicker. My mum also likes using it since she has thinner brows and they look so natural when using this brow pen.

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Msnessahxciii

East Midlands

Review 1

Votes 0

5 out of 5 stars.

The only brow product you will need

28 days ago

[This review was collected as part of a promotion.] a new staple. I was unsure at first of what to make of it because again brow products are hit or miss. But this one?! She will be going everywhere with me im afraid! A fantastic product that lasted me getting splashed by sea water on a jetski! What a gem of product. Ten out of ten

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Anonymous

London

Review 1

Votes 0

4 out of 5 stars.

Full brow

7 days ago

[This review was collected as part of a promotion.] I love Maybelline 2 in one build a brow pen, and I was wondering how it compares to MNY BROW INSERT, and I discovered another amazing brow product, it offers more volume and more hair strokes and the results is amazing, my shade is deep brown and it’s perfect for me.

Yes, I recommend this product.

Originally posted on maybelline.co.uk

amber

london

Review 1

Votes 0

5 out of 5 stars.

Maybelline brow pen and gel sculpting, good overal

28 days ago

[This review was collected as part of a promotion.] i would say the product is long lasting and easy to apply but my only problem with the product is that it was quite hard to remove without damaging my eyebrow hairs. I like how the applicator of the brow brush gives off hair like brush strokes so it makes it look more realistic

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Nazz

Leicester

Review 1

Votes 0

5 out of 5 stars.

Brilliant brow product

6 days ago

[This review was collected as part of a promotion.] Would defo recommend this product performes the same as a high end product. Excellent longevity, lasts all day. Just the perfect amount of pigment to provide a natural enhanced look. Has realistic colour undertone. 10/10 would recommend

Yes, I recommend this product.

Originally posted on maybelline.co.uk

MMMA

UK

Review 1

Votes 0

4 out of 5 stars.

obsessed with the brush!

21 days ago

[This review was collected as part of a promotion.] as someone who usually just blends a brow pencil into their brows and calls it a day, i was a bit nervous to use the brush but its incredible! it’s super easy to create hair strokes and have natural looking brows. would be 5/5 but theres not much hold in the tint.

Yes, I recommend this product.

Originally posted on maybelline.co.uk

MaryM

Surret

Review 1

Votes 0

5 out of 5 stars.

Such an impressive brow pencil

21 days ago

[This review was collected as part of a promotion.] Honestly very impresed with how thin and precise this brow pencil is. The shade is a perfect match for my actual brow color and love how easy I can define my brown in areas that I'm having gaps. Definitely going to get more to make sure I don't run out of stock

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Sadaf

London

Review 1

Votes 0

5 out of 5 stars.

Great product

21 days ago

[This review was collected as part of a promotion.] Really good product as its super easy to apply even when I am trying to do a quick touch-up. The colour is really good as its blending perfectly with my natural eyebrows. Best bit is that it stays on and does not rub off. Would recommend this to anyone!

Yes, I recommend this product.

Originally posted on maybelline.co.uk

nadia

London

Review 1

Votes 0

5 out of 5 stars.

Perfect!!

14 days ago

[This review was collected as part of a promotion.] This eyebrow pencil is amazing, one end has a brush and brow gel, the other is three fine tips so you can draw on brows efficiently. It’s so handy and basically two products in one, i love the packaging and it lasts so long too and looks so natural!!

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Sharon

Brighton

Review 1

Votes 0

5 out of 5 stars.

Perfect

21 days ago

[This review was collected as part of a promotion.] Love it 😻 the applicator gives the perfect hair like strokes that look real 🙌🏼 the gel keeps my brows in place all day and add just the right amount of colour. My only complaint would be that there’s hardly any gel really as the the pot is small.

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Ladybyrd

Buckingham

Review 1

Votes 0

5 out of 5 stars.

Amazing Brow Inserts Deep Brown 05

26 days ago

[This review was collected as part of a promotion.] This Brow Inserts in shade 05 Deep Brown is amazing. The pen side creates natural-looking brow hairs and fills in any gaps. You then use the gel side to comb through the brows to tint them. My brows are quite sparse so the effect was really good.

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Sultana

London

Review 1

Votes 0

5 out of 5 stars.

Does not budge under water, sweat or even stress

27 days ago

[This review was collected as part of a promotion.] It’s really good and does not budge at all. Where you apply it is for where it will stay. Doesn’t come off with water, perfect for swimming since I tried it and it did not come off at all. It would be recommended to buy the same shade as the hair

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Peekay

Review 1

Votes 0

5 out of 5 stars.

Perfect for everyday

21 days ago

[This review was collected as part of a promotion.] Such an easy way to give my brows more shape and definition. It fills in sparse areas while still keeping the finish natural, making my brows look fuller and more polished without feeling overdone. Quick, simple and perfect for everyday makeup.

Originally posted on maybelline.co.uk

A123

Review 1

Votes 0

5 out of 5 stars.

Brow Insert Black Brown Gel

11 days ago

[This review was collected as part of a promotion.] Perfect packaging and would recommended to other consumers especially those with dark eyebrows. Doesnt smudge, and lasts the whole day The applicators are also very smooth and does not irritate the skin, and the product is not clumpy too

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Rima

London

Review 1

Votes 0

5 out of 5 stars.

Love it!

7 days ago

[This review was collected as part of a promotion.] Really impressed with the Maybelline MNY Brow Ink! The marker-style tip makes it easy to create precise, hair-like strokes for natural-looking brows. It's quick, easy to use and gives great definition without looking heavy.

Yes, I recommend this product.

Originally posted on maybelline.co.uk

xxnad1982xx

Review 1

Votes 0

5 out of 5 stars.

Maybelline Brow Inserts Deep Brown

10 days ago

[This review was collected as part of a promotion.] I really liked this Maybelline Brown inserts eyebrow pencil. It created precise realistic brow like hairs due to the comb to apply and stays put all day. Really natural finish and the colour was perfect for me. Will definitely buy again

Yes, I recommend this product.

Originally posted on maybelline.co.uk

Lolo

London

Review 1

Votes 0

5 out of 5 stars.

Natural like

14 days ago

[This review was collected as part of a promotion.] This brow insert is truly magical i usually tint my brows so when doing makeup for my brows i dont use anything to fill in my brows however using this isnt heavy on the brows , provides realistic brows but also makes them look so natural

Yes, I recommend this product.

Originally posted on maybelline.co.uk

9 – 38 of 67 Reviews