MAKEUP 101

HOW TO APPLY AND WEAR LIP GLOSS

Let’s Decode it! Have you ever wondered what lip gloss is and what actually makes it glossy? The sultry sidekick to the classic ‘90s look, we're so excited that lip gloss has made a comeback and are here to share our best-kept secrets about our fun and flirty friend.

  1. What is lip gloss made of?

    Creating a fuller-looking and undeniably cheeky pout, lip glosses, such as Maybelline Lifter Gloss, typically deliver a shiny, shimmery or sheen finish with a subtle hint of color. First created to accentuate the lips of actresses in black and white movies, 100 years after they were first made and glosses come in a variety of formulas, but the key ingredients remain the same.

    Oil emollients are the ones to thank for that slick, shiny texture. Combine this with wax or clay thickeners, and you get a luscious, glossy formula that sticks to your lips without smearing. As for that added sparkle, naturally occurring minerals such as iron oxide and mica create that beautiful shimmer which makes your pout soooo irresistible.

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  2. Lip gloss vs lipstick

    Unlike a lip gloss, a lipstick tends to be more pigmented, offers increased color payoff and is available in a large variety of finishes: matte, creamy, shiny, and vinyl. Often made with a waxy formula, they last longer and have a dryer texture when applied.
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  3. Lip gloss vs lip balm

    A lip balm is intended to heal dry, chapped lips thanks to its nourishing ingredients, such as Maybelline Baby Lips which moisturises lips for a full 6 hours. This lip balm with SPF20+ leaves the lips feeling visibly renewed with a vibrant pop of colour.

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  4. How to apply lip gloss with Maybelline Lifter Gloss

    One of the many benefits of using a lip gloss is that you can achieve an understated makeup look or you can accentuate your lips by pairing a gloss with your favorite Maybelline lipstick. For a natural look, first trace your lips with Lifter Liner in a shade that matches your lip gloss of choice. Next, take your gloss and dab a small amount of the product to the center of the top and bottom lips, pulling it towards the outer corners using the applicator. For maximum color payoff, first apply a bold lipstick to your lips. Top the lipstick with a matching tinted gloss, following the steps mentioned above.

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