Lifter Serum Concealer

[This review was collected as part of a promotion.] I love this concealer. The concealer has a thick, creamy texture which glides onto skin. The applicator is a great size and makes it easy to apply the concealer precisely. The concealer blended well using both a brush and a makeup sponge. It blended into my foundation perfectly without disturbing my foundation. The concealer gave full coverage, covering dark under eyes and blemishes. The concealer felt lightweight dispute it being full coverage. I really like the light pink packaging.

[This review was collected as part of a promotion.] I was really eager to try this concealer as I am a huge fan of the eraser concealer and I can say this did not disappoint! Its full coverage but feels super lightweight which I has been amazing for covering my dark circles with feeling as though my eyes are being weighed down by my concealer. It's also not cakey which is amazing and it makes my under eyes look super smooth. It feels hydrating and its really long lasting, this is definitely a good go to especially for the price it is!

[This review was collected as part of a promotion.] This concealer is such a gem. The wand is designed perfectly — it slips right under the eyes without picking up too much product, and it feels incredibly gentle on the skin. The formula itself glides on like butter.

Even though it’s a serum concealer, it has a rich, creamy consistency that blends effortlessly and gives amazing coverage on dark circles without drying out the area. Hydrating, smooth, and so easy to work with. I’m definitely picking up more shades for my kit.

[This review was collected as part of a promotion.] I'm really happy with this Lifter Serum Concealer and often use it as a foundation too. It is infused with a 2% peptide blend and caffeine that provides long-lasting hydration, and over time, with daily use, helps to improve skin's radiance.

The plush XL doe foot applicator with slanted tip is great for precision, while the concealer blends seamlessly (never cakey), feel super lightweight and has a beautiful natural radiant finish that I love. It's definitely a keeper!

[This review was collected as part of a promotion.] I was really surprised with how pigmented this serum concealer was, you really only need to apply a tiny bit, you do need to work fast with it in my opinion, at first I didn’t like the brush applicator but then I realised you’re not really supposed to be using as a normal concealer, this shade was perfect for my skin tone. I will be definitely purchasing other colours in these, they are super affordable, and well worth the money and did not make my under eyes crease.

[This review was collected as part of a promotion.] I am very happy with this product and did not expect it to be this good. The application is super smooth and does not leave your skin looking dry and cakey- especially under the eyes. This is usually my fear with new concealers which is why I tend to stick to the ones I know. I didn’t get the right shade match for my skin, however I can already see myself buying this in the future as it does the same job as my other more high end/ expensive concealers.

[This review was collected as part of a promotion.] I would definitely recommend this concealer. It’s smooth, lightweight and hydrating on the skin. It’s perfect for covering any redness or dark circles under the eyes! The finish ended up looking really natural and left my eyes looking really bright, and didn’t seem cakey at all. i’d say it’s one of the best drug store concealers I’ve tried yet. It does need some touching up over long periods of time, but the coverage and overall finish is good enough!

[This review was collected as part of a promotion.] I received this product to test and review as a member of Maybs-babes.
I love the unique applicator shape. It holds a great amount of product so you don’t need to keep constantly dipping to get more. The formula is creamy and spreads far. You have play time with it aswell so you can leave it to sit for a short while. A little goes a long way. Nice coverage. I have combination skin and it works well for me but might not for dry skin types.

[This review was collected as part of a promotion.] I really like the Lifter Concealer in Shade 05 — it gives great coverage while still feeling lightweight and natural on my skin. It blends easily and brightens up my under-eye area without looking cakey. The formula feels smooth and comfortable all day, and the shade matches me well, giving just the right amount of lift without looking too light or too dark. It’s become a staple in my everyday makeup routine!

[This review was collected as part of a promotion.] i have always (for the last 5 years) used a different concealer from a different brand however after trying this one i think i may switch, the forumula is incredible and so long lasting, it has an amazing coverage and i love the slightly dewey finish- it’s very easy to blend and has an amazing brightening affect without creating a sort of ‘white cast’ on my skin, i will definitely be buying this from now on.

[This review was collected as part of a promotion.] I really liked this concealer and it feels smooth and covers really well, almost like a full-coverage product. Even when I set it with powder, it didn’t look cakey at all, which I loved. It lasted me over 7 hours, keeping my under eye bright and fresh, so I didn’t have to touch up constantly. Overall, it was simple to use and really effective, definitely a solid go to for long days.

[This review was collected as part of a promotion.] I recently tried the Maybelline Lift and Plump Concealer and ended up loving how lightweight and natural it looks on my skin. It blends out really easily and gives great coverage without looking cakey or settling into fine lines. I noticed my under-eye area looked brighter and smoother almost instantly, and the formula stayed fresh for hours without creasing too much.

[This review was collected as part of a promotion.] This concealer has quickly become my favorite for covering dark circles and brightening up my under-eyes. Shade 20 is spot-on for me — it cancels out tiredness without being too stark. It’s creamy but not greasy, and a little goes a long way. I do like to set it with a bit of powder because it can crease a bit over time, but overall it gives such a fresh, awake look.

[This review was collected as part of a promotion.] My Maybelline lipstick is perfect for adding bold, smooth color to my lips. I love how easily it glides on and how comfortable it feels throughout the day. It gives me rich pigment without drying out my lips, and the shade stays vibrant whether I’m going for a natural look or something more dramatic. It’s my go-to when I want effortless color that lasts.

[This review was collected as part of a promotion.] This concealer is perfect for brightening dark circles. I got a shade lighter than i usually would and it is perfect for making me look awake! One thing i would say is that it’s for full coverage girlies for sure! I am a very light face make up person so took me a while to get the balance right as its a very thick formula and a little goes along way!

[This review was collected as part of a promotion.] The Maybelline Lifter Concealer is an excellent option for achieving a bright, smooth, and well-rested look. Its lightweight, creamy formula blends effortlessly into the skin, providing medium to buildable coverage that looks natural rather than cakey.

Infused with hydrating ingredients, the concealer feels comfortable on the skin and works especially well under the eyes, helping to minimize the appearance of dark circles and fine lines. It gives a subtle lifting and brightening effect, making the under-eye area look fresh and awake throughout the day.

The large applicator allows for quick and easy application, and the concealer sets nicely without creasing when lightly blended. It works well for everyday use and layers beautifully with other base products.

Overall, the Maybelline Lifter Concealer offers a great balance of coverage, hydration, and a natural finish, making it a reliable and affordable choice for a flawless, radiant complexion.

[This review was collected as part of a promotion.] This serum concealer has a nice smooth texture. The wand has a big soft sponge on the end which is perfect in size. It feels sooo soft when applying on the skin. Shade 15 is very pale however I’ve mixed this with shade 45 and it’s the perfect shade. It doesn’t crease or crack and conceals imperfections very well. I’m super impressed.

[This review was collected as part of a promotion.] I absolutely love this, I tried it on straight away and can't believe how it covers my imperfections especially my skin spots and dark circles. It makes me feel a lot more confident and my friend even said I look more awake haha. Really easy to use and feels nice on my skin. It doesn't feel sticky and blends in really nicely.

[This review was collected as part of a promotion.] Lovely concealer ,smooth & moisturising and doesn’t sit in fine lines around my aging eyes ! Provided good coverage and a little bit goes a long way , best for around/ under eyes and dab with finger for best results , also great for contouring . Not sure it lifts anything but I’d say it’s better than instant eye eraser .

[This review was collected as part of a promotion.] I love the style of the bottle the product that comes out is a good amount and the applicator is so cute but it is a bit difficult to pull the wand out, I would also recommend it for people who have a bit more oily skin as on dry skin it does creases and peel when powder is on but overall an okay coverage not full.

[This review was collected as part of a promotion.] the concealer is high coverage but yet hydrating!! You get full coverage with 2% peptides for brighter under eyes! It has an angled XL tip so extra precise application and let me tell how how a little goes a long way!! Perfect to cover dark circles but also great for blemishes as it's a long lasting formula!

[This review was collected as part of a promotion.] creamy, liquid concealer designed to brighten, conceal dark circles, and blur imperfections, all while feeling lightweight and hydrating. It’s part of Maybelline’s Lifter line and features skincare-inspired ingredients like peptides and caffeine to help smooth and refresh the under-eye area as you wear it.

[This review was collected as part of a promotion.] Such an amazing coverage concealer, I love the applicator it gives just the right amount of product each time you use it. The cap stops it leaking and getting messy too which is a great bonus. I do find it has a slightly more matte finish however as long as you use an eye cream before hand it’s no bother.

[This review was collected as part of a promotion.] This concealer has amazing coverage without feeling heavy. It blends in easily and hides dark circles and redness with just a small amount. Once it sets, it stays smooth and doesn’t crease on me throughout the day. It’s become my go to when I want my skin to look even and awake with minimal effort!!

[This review was collected as part of a promotion.] This was a first time buy and I ended up really liking it. This was a replacement for the elf cami concealer and I was shocked to find that you actually get more product in here. The shade matches perfectly and blends in really well. It’s easy to apply and has a great consistency. Would recommend!

[This review was collected as part of a promotion.] I actually found that i really liked this product. Previously ive only ever used concealer from elf which i personally found too be too dark and orange tinted but i like this one. I found that it's not oranged toned and not too dark or light but still able to match to my pale skin which i liked.

[This review was collected as part of a promotion.] this concealer is the most high coverage i have in my collection! this surprised me as its labeled a serum concealer i was expected to have to layer it but not at all! haven't had the chance to test it all day yet but when ive tried it my undereyes looks smooth and bright with minimal creasing

[This review was collected as part of a promotion.] I’ve been using the Lifter Concealer daily and I really like how natural it looks on my skin. It blends quickly, brightens my under-eyes, and feels very lightweight. I don’t need to touch it up during the day, and it doesn’t settle into fine lines. It’s become one of my go-to concealers.

[This review was collected as part of a promotion.] A lightweight, hydrating concealer with medium buildable coverage. Shade 15 is light with neutral-warm undertones and works well for brightening under the eyes. Blends easily, looks natural, and doesn’t feel heavy—great for everyday use, though it may need light setting to avoid creasing

[This review was collected as part of a promotion.] I received this Maybelline concealer to test and review.

First of all love the package and the application. I feel with the applicator you can add some product in the inner corner.

And secondly loving the coverage. Maybelline gave a huge variety of shades which are worth checking out.