Lifter Serum Concealer
Lifter Serum Concealer
Brightening concealer, full coverage that is so skin-like it's undetectable. 
Lifter Serum Concealer
Brightening concealer, full coverage that is so skin-like it's undetectable. 05
Experience brighter, smoother‑looking skin with Maybelline’s Lifter Serum Concealer, made with 78% skincaring ingredients
Powered by a serum‑infused formula, it works to visibly brighten the complexion while effortlessly concealing dark circles, blemishes, and imperfections. The lightweight texture melts into the skin, leaving you with a your natural glow and a lifted look.
Clinically tested for instant and long‑term results, this brightening under eye concealer features a 2% peptide blend and caffeine to help brighten the appearance of undereyes over time. The result? A smoother, more awakened look with every application.
Pair it with the Lifter Plump & Glow Foundation for a brightened, plumped skin look and the Lifter Stix to naturally sculpt your look.
Safety Information -
No specific precautions for use are required for this product under normal or reasonably foreseeable conditions of use.
Meet your new weapon against dark circles!
Discover how to use Lifter Concealer, for a flawless and radiant look
Compare Products
Lifter Serum Concealer | ||
|---|---|---|
| Coverage | Coverage | Coverage |
| Full | Natural - Medium | Medium |
| Finish | Finish | Finish |
| Radiant finish | Natural | Moisturizing Finish |
| Wear | Wear | Wear |
| Up to 12H | - | Up to 12H |
| Key Benefit | Key Benefit | Key Benefit |
| 24H hydration + brightens under-eyes | Non-Comedogenic | Cushion Applicator + Hassle Free |
Complete the look
- NewLifter Plump and Glow Foundation16 ShadesMaybelline's Lifter Plump & Glow Foundation.This foundation boasts a 90% skin-loving base, supercharged with 2% Niacinamide and Hyaluronic Acid. Clinically tested to plump and brighten the look of skin instantly and over time.Buy now Lifter Plump and Glow Foundation
- NewLifter Glaze Lip Balm6 ShadesGlaze lips in melty goodness with Lifter Glaze Oil Balm. Lips so smooth + glowy, they’re glazed. Formulated with Hyaluronic Acid + Acerola Cherry Extract.Buy now Lifter Glaze Lip Balm
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1 to 8 of 149 Reviews .
1 – 8 of 149 Reviews
Most Relevant
_07_
Review 1
Votes 0
2 out of 5 stars.
Looks Promising, but Didn’t Deliver for Me
7 months ago
[This review was collected as part of a promotion.] The Maybelline Lifter Concealer in Shade 15 honestly looked so good online, but it just didn’t work for me at all. The shade was way lighter than I expected, and even when I tried using it as a brightening under-eye concealer, it kept separating and refused to blend — not with a beauty blender, not with my fingers. It was surprising because it’s promoted as ultra-hydrating and full coverage, but I didn’t get either. The one thing I do like is how lightweight it feels on the skin; it looks like a heavy, thick formula, but once it’s on, it’s actually very light. Still, performance-wise, it really didn’t give me what I expected.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Response from maybelline.co.uk:
7 months ago
Consumer Care Center
Hi _07_, thank you for reaching out about our product. We are sorry to hear this fell short of your expectations. Your feedback is important to us and we will be sure to share this with our team. It is our hope you continue to use our products with great satisfaction.
Shehreem
London
Review 1
Votes 0
1 out of 5 stars.
Not For Me: An Ashy, Underwhelming Concealer
7 months ago
[This review was collected as part of a promotion.] I really wanted to love this concealer, but it just didn’t deliver for me. The formula itself isn’t terrible, but the way it sits on my skin is. It turns noticeably ashy, especially under the eyes, and instead of brightening, it ends up dulling the whole area. It might be a shade mismatch, but even then, I’m not crazy about the finish.
It blends fine, but the end result just doesn’t look natural or flattering. With so many great concealers out there that give seamless coverage and a healthy look, this one falls short. Unfortunately, it’s not something I’d recommend, there are definitely better options out there.
No, I do not recommend this product.
Originally posted on maybelline.co.uk
Kinga
Review 1
Votes 0
5 out of 5 stars.
Shade 20
7 months ago
[This review was collected as part of a promotion.] Finding a concealer that works for very fair, neutral skin is difficult, but this one is perfect. Shade 20 leans slightly cool with a tiny hint of yellow, which balances well on neutral skin tones. The coverage is great, and I like that the formula is on the thicker side without feeling heavy.
I also really appreciate how little this concealer oxidises. In the photo, you can see it straight after application, after a few minutes, and once blended, there’s barely any change. The camera pulls it slightly more yellow, but in real life it matches neutral skin tones extremely well. Amazing quality for the price
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Tib29
High wycombe
Review 1
Votes 0
4 out of 5 stars.
Great for highlighting
7 months ago
[This review was collected as part of a promotion.] The Maybelline Lifter Serum Concealer has a brightening serum formula and it claims to be a full-coverage concealer. The finish looks smooth and bright, but I do find the formula is a bit thick and slightly drying. I make sure to apply a good amount of eye cream, so it sit nicely and not cling to dry patches. Once the under-eyes are well moisturised, it blends beautifully and gives a fresh, awake look. It gives really good coverage for dark circles and instantly lifts the under-eye area. On my light-medium skin, shade 20 works perfectly for brightening without looking grey or heavy.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Latinka
Review 1
Votes 0
5 out of 5 stars.
Great coverage
7 months ago
[This review was collected as part of a promotion.] Shade 15 is a fair, light shade, perfect for pale skin tones and works really well for me. It offers full coverage and is so easy to apply and blend . It's hydrating and prevents a cakey or heavy look. The Formula is creamy, smooth, easy to blend, and doesn't cling to dryness. This concealer is perfect for people with dry skin or fine lines who need a hydrating concealer. Thanks to the hyaluronic acid that it contains it feels comfortable on my skin and hydrates the area where I use it . It delivers full coverage and little goes a long way.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Damola
Wales
Review 1
Votes 0
5 out of 5 stars.
Very good
7 months ago
[This review was collected as part of a promotion.] I’ve been using the Maybelline Lifter Concealer in Shade 15, and it has honestly become one of my favourites. It blends so smoothly into my skin with almost no effort, and the coverage is just right brightens my under-eyes without looking heavy or cakey. I love how lightweight it feels, but it still gives me that lifted, awake look even on tired days. Shade 15 matches me really well and melts perfectly into my makeup. If you want a concealer that’s easy to use and gives a natural, flawless finish, this one is definitely worth it.
Originally posted on maybelline.co.uk
Mariam javed
west midlands
Review 1
Votes 0
5 out of 5 stars.
great
7 months ago
[This review was collected as part of a promotion.] Maybelline Concealer Description:
Maybelline concealers are designed to provide smooth, natural-looking coverage while brightening and perfecting the skin. Lightweight and easy to blend, they help conceal dark circles, blemishes, redness, and uneven tone without looking cakey. Available in multiple shades and finishes, Maybelline concealers deliver long-lasting wear and a fresh, flawless look suitable for all skin types.
If you want, I can also write a description for a specific product, like Instant Age Rewind or Fit Me.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Beautybrains
Hull, East Yorkshire
Review 1
Votes 0
4 out of 5 stars.
Bright and awake under-eyes
7 months ago
[This review was collected as part of a promotion.] It comes in a sleek, lightweight tube that feels really easy to hold and precise when applying. The applicator wand is soft and slightly angled, which makes it super easy to target the under-eye area and blemishes without overdoing it. When I apply it, the formula glides on smoothly and blends effortlessly, covering dark circles and imperfections evenly without tugging at the skin. It brightens the under-eye area nicely, giving a fresh, awake look while still feeling very natural. It feels lightweight and comfortable all day, without settling into fine lines or looking cakey. I’ve noticed it stays put for hours, keeping the under-eye area looking smooth and radiant. Overall, it gives great coverage with a natural, lifted finish that doesn’t feel heavy, making it perfect for everyday wear.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
1 – 8 of 149 Reviews
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9 to 38 of 149 Reviews .
9 – 38 of 149 Reviews
Most Relevant
sweetz94
Wales
Review 1
Votes 0
5 out of 5 stars.
Thick, creamy texture
7 months ago
[This review was collected as part of a promotion.] I love this concealer. The concealer has a thick, creamy texture which glides onto skin. The applicator is a great size and makes it easy to apply the concealer precisely. The concealer blended well using both a brush and a makeup sponge. It blended into my foundation perfectly without disturbing my foundation. The concealer gave full coverage, covering dark under eyes and blemishes. The concealer felt lightweight dispute it being full coverage. I really like the light pink packaging.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
AI1977
kent
Review 1
Votes 0
4 out of 5 stars.
Amazing coverage
7 months ago
[This review was collected as part of a promotion.] I was really eager to try this concealer as I am a huge fan of the eraser concealer and I can say this did not disappoint! Its full coverage but feels super lightweight which I has been amazing for covering my dark circles with feeling as though my eyes are being weighed down by my concealer. It's also not cakey which is amazing and it makes my under eyes look super smooth. It feels hydrating and its really long lasting, this is definitely a good go to especially for the price it is!
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Rahmas
London
Review 1
Votes 0
5 out of 5 stars.
It’s a good one.
7 months ago
[This review was collected as part of a promotion.] This concealer is such a gem. The wand is designed perfectly — it slips right under the eyes without picking up too much product, and it feels incredibly gentle on the skin. The formula itself glides on like butter.
Even though it’s a serum concealer, it has a rich, creamy consistency that blends effortlessly and gives amazing coverage on dark circles without drying out the area. Hydrating, smooth, and so easy to work with. I’m definitely picking up more shades for my kit.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Mandie
Review 1
Votes 0
5 out of 5 stars.
Brilliant
7 months ago
[This review was collected as part of a promotion.] I'm really happy with this Lifter Serum Concealer and often use it as a foundation too. It is infused with a 2% peptide blend and caffeine that provides long-lasting hydration, and over time, with daily use, helps to improve skin's radiance.
The plush XL doe foot applicator with slanted tip is great for precision, while the concealer blends seamlessly (never cakey), feel super lightweight and has a beautiful natural radiant finish that I love. It's definitely a keeper!
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Hijabi
West Midlands
Review 1
Votes 0
5 out of 5 stars.
Really pigmented
7 months ago
[This review was collected as part of a promotion.] I was really surprised with how pigmented this serum concealer was, you really only need to apply a tiny bit, you do need to work fast with it in my opinion, at first I didn’t like the brush applicator but then I realised you’re not really supposed to be using as a normal concealer, this shade was perfect for my skin tone. I will be definitely purchasing other colours in these, they are super affordable, and well worth the money and did not make my under eyes crease.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Ambrel
London
Review 1
Votes 0
5 out of 5 stars.
Pleasantly surprised
7 months ago
[This review was collected as part of a promotion.] I am very happy with this product and did not expect it to be this good. The application is super smooth and does not leave your skin looking dry and cakey- especially under the eyes. This is usually my fear with new concealers which is why I tend to stick to the ones I know. I didn’t get the right shade match for my skin, however I can already see myself buying this in the future as it does the same job as my other more high end/ expensive concealers.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Anonymous
Buckinghamshire
Review 1
Votes 0
4 out of 5 stars.
Great Coverage and natural finish!
7 months ago
[This review was collected as part of a promotion.] I would definitely recommend this concealer. It’s smooth, lightweight and hydrating on the skin. It’s perfect for covering any redness or dark circles under the eyes! The finish ended up looking really natural and left my eyes looking really bright, and didn’t seem cakey at all. i’d say it’s one of the best drug store concealers I’ve tried yet. It does need some touching up over long periods of time, but the coverage and overall finish is good enough!
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Shell3587
Dalbeattie
Review 1
Votes 0
4 out of 5 stars.
Amazing applicator
7 months ago
[This review was collected as part of a promotion.] I received this product to test and review as a member of Maybs-babes.
I love the unique applicator shape. It holds a great amount of product so you don’t need to keep constantly dipping to get more. The formula is creamy and spreads far. You have play time with it aswell so you can leave it to sit for a short while. A little goes a long way. Nice coverage. I have combination skin and it works well for me but might not for dry skin types.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Cattyb22
Lanarkshire
Review 1
Votes 0
5 out of 5 stars.
Shade made for me
7 months ago
[This review was collected as part of a promotion.] I really like the Lifter Concealer in Shade 05 — it gives great coverage while still feeling lightweight and natural on my skin. It blends easily and brightens up my under-eye area without looking cakey. The formula feels smooth and comfortable all day, and the shade matches me well, giving just the right amount of lift without looking too light or too dark. It’s become a staple in my everyday makeup routine!
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Freyabez
north west
Review 1
Votes 0
5 out of 5 stars.
LOVE THIS!!!!!!!!!
7 months ago
[This review was collected as part of a promotion.] i have always (for the last 5 years) used a different concealer from a different brand however after trying this one i think i may switch, the forumula is incredible and so long lasting, it has an amazing coverage and i love the slightly dewey finish- it’s very easy to blend and has an amazing brightening affect without creating a sort of ‘white cast’ on my skin, i will definitely be buying this from now on.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Aakriti
Review 1
Votes 0
5 out of 5 stars.
Concealer
7 months ago
[This review was collected as part of a promotion.] I really liked this concealer and it feels smooth and covers really well, almost like a full-coverage product. Even when I set it with powder, it didn’t look cakey at all, which I loved. It lasted me over 7 hours, keeping my under eye bright and fresh, so I didn’t have to touch up constantly. Overall, it was simple to use and really effective, definitely a solid go to for long days.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
zainab
Review 1
Votes 0
5 out of 5 stars.
Looks super natural and has great coverage
2 months ago
[This review was collected as part of a promotion.] I recently tried the Maybelline Lift and Plump Concealer and ended up loving how lightweight and natural it looks on my skin. It blends out really easily and gives great coverage without looking cakey or settling into fine lines. I noticed my under-eye area looked brighter and smoother almost instantly, and the formula stayed fresh for hours without creasing too much.
Originally posted on maybelline.co.uk
cansu
London
Review 1
Votes 0
5 out of 5 stars.
Best Drugstore Concealer
7 months ago
[This review was collected as part of a promotion.] This concealer has quickly become my favorite for covering dark circles and brightening up my under-eyes. Shade 20 is spot-on for me — it cancels out tiredness without being too stark. It’s creamy but not greasy, and a little goes a long way. I do like to set it with a bit of powder because it can crease a bit over time, but overall it gives such a fresh, awake look.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
estherr
Birmingham
Review 1
Votes 0
5 out of 5 stars.
Maybelline Lipstick
7 months ago
[This review was collected as part of a promotion.] My Maybelline lipstick is perfect for adding bold, smooth color to my lips. I love how easily it glides on and how comfortable it feels throughout the day. It gives me rich pigment without drying out my lips, and the shade stays vibrant whether I’m going for a natural look or something more dramatic. It’s my go-to when I want effortless color that lasts.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
GlamBelle
Review 1
Votes 0
4 out of 5 stars.
Lovely and Brightening
7 months ago
[This review was collected as part of a promotion.] This concealer is perfect for brightening dark circles. I got a shade lighter than i usually would and it is perfect for making me look awake! One thing i would say is that it’s for full coverage girlies for sure! I am a very light face make up person so took me a while to get the balance right as its a very thick formula and a little goes along way!
Yes, I recommend this product.
Originally posted on maybelline.co.uk
LiaK
Review 1
Votes 0
5 out of 5 stars.
Love the large applicator
7 months ago
[This review was collected as part of a promotion.] The Maybelline Lifter Concealer is an excellent option for achieving a bright, smooth, and well-rested look. Its lightweight, creamy formula blends effortlessly into the skin, providing medium to buildable coverage that looks natural rather than cakey.
Infused with hydrating ingredients, the concealer feels comfortable on the skin and works especially well under the eyes, helping to minimize the appearance of dark circles and fine lines. It gives a subtle lifting and brightening effect, making the under-eye area look fresh and awake throughout the day.
The large applicator allows for quick and easy application, and the concealer sets nicely without creasing when lightly blended. It works well for everyday use and layers beautifully with other base products.
Overall, the Maybelline Lifter Concealer offers a great balance of coverage, hydration, and a natural finish, making it a reliable and affordable choice for a flawless, radiant complexion.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Anonymous
Manchester
Review 1
Votes 0
5 out of 5 stars.
Lovely
7 months ago
[This review was collected as part of a promotion.] This serum concealer has a nice smooth texture. The wand has a big soft sponge on the end which is perfect in size. It feels sooo soft when applying on the skin. Shade 15 is very pale however I’ve mixed this with shade 45 and it’s the perfect shade. It doesn’t crease or crack and conceals imperfections very well. I’m super impressed.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
VicSponge
Derbg
Review 1
Votes 0
5 out of 5 stars.
Healthy looking at last
7 months ago
[This review was collected as part of a promotion.] I absolutely love this, I tried it on straight away and can't believe how it covers my imperfections especially my skin spots and dark circles. It makes me feel a lot more confident and my friend even said I look more awake haha. Really easy to use and feels nice on my skin. It doesn't feel sticky and blends in really nicely.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Meeks
Exeter
Review 1
Votes 0
5 out of 5 stars.
Dark circles gone
7 months ago
[This review was collected as part of a promotion.] Lovely concealer ,smooth & moisturising and doesn’t sit in fine lines around my aging eyes ! Provided good coverage and a little bit goes a long way , best for around/ under eyes and dab with finger for best results , also great for contouring . Not sure it lifts anything but I’d say it’s better than instant eye eraser .
Originally posted on maybelline.co.uk
Elina
Lancashire
Review 1
Votes 0
4 out of 5 stars.
Concealer
7 months ago
[This review was collected as part of a promotion.] I love the style of the bottle the product that comes out is a good amount and the applicator is so cute but it is a bit difficult to pull the wand out, I would also recommend it for people who have a bit more oily skin as on dry skin it does creases and peel when powder is on but overall an okay coverage not full.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Ersy
Dagenham
Review 1
Votes 0
5 out of 5 stars.
So lightweight but full coverage
7 months ago
[This review was collected as part of a promotion.] the concealer is high coverage but yet hydrating!! You get full coverage with 2% peptides for brighter under eyes! It has an angled XL tip so extra precise application and let me tell how how a little goes a long way!! Perfect to cover dark circles but also great for blemishes as it's a long lasting formula!
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Zainab
Manchester
Review 1
Votes 0
5 out of 5 stars.
The Maybelline Lifter Concealer
7 months ago
[This review was collected as part of a promotion.] creamy, liquid concealer designed to brighten, conceal dark circles, and blur imperfections, all while feeling lightweight and hydrating. It’s part of Maybelline’s Lifter line and features skincare-inspired ingredients like peptides and caffeine to help smooth and refresh the under-eye area as you wear it.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
emrodust
WEST MIDLANDS. UK
Review 1
Votes 0
5 out of 5 stars.
Great coverage.
7 months ago
[This review was collected as part of a promotion.] Such an amazing coverage concealer, I love the applicator it gives just the right amount of product each time you use it. The cap stops it leaking and getting messy too which is a great bonus. I do find it has a slightly more matte finish however as long as you use an eye cream before hand it’s no bother.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Victoria
Review 1
Votes 0
5 out of 5 stars.
Amazing coverage!
7 months ago
[This review was collected as part of a promotion.] This concealer has amazing coverage without feeling heavy. It blends in easily and hides dark circles and redness with just a small amount. Once it sets, it stays smooth and doesn’t crease on me throughout the day. It’s become my go to when I want my skin to look even and awake with minimal effort!!
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Pooja puar
wolverhampton, west midlands
Review 1
Votes 0
5 out of 5 stars.
perfect concealer
7 months ago
[This review was collected as part of a promotion.] This was a first time buy and I ended up really liking it. This was a replacement for the elf cami concealer and I was shocked to find that you actually get more product in here. The shade matches perfectly and blends in really well. It’s easy to apply and has a great consistency. Would recommend!
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Scarlett
Chester
Review 1
Votes 0
5 out of 5 stars.
Good option
5 months ago
[This review was collected as part of a promotion.] I actually found that i really liked this product. Previously ive only ever used concealer from elf which i personally found too be too dark and orange tinted but i like this one. I found that it's not oranged toned and not too dark or light but still able to match to my pale skin which i liked.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Lizzie
Wales
Review 1
Votes 0
4 out of 5 stars.
full coverage!
7 months ago
[This review was collected as part of a promotion.] this concealer is the most high coverage i have in my collection! this surprised me as its labeled a serum concealer i was expected to have to layer it but not at all! haven't had the chance to test it all day yet but when ive tried it my undereyes looks smooth and bright with minimal creasing
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Diana
London
Review 1
Votes 0
5 out of 5 stars.
Perfect
7 months ago
[This review was collected as part of a promotion.] I’ve been using the Lifter Concealer daily and I really like how natural it looks on my skin. It blends quickly, brightens my under-eyes, and feels very lightweight. I don’t need to touch it up during the day, and it doesn’t settle into fine lines. It’s become one of my go-to concealers.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Rheea05
Bedford
Review 1
Votes 0
5 out of 5 stars.
Beautiful concealer
7 months ago
[This review was collected as part of a promotion.] A lightweight, hydrating concealer with medium buildable coverage. Shade 15 is light with neutral-warm undertones and works well for brightening under the eyes. Blends easily, looks natural, and doesn’t feel heavy—great for everyday use, though it may need light setting to avoid creasing
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Sanaa228
Manchester
Review 1
Votes 0
5 out of 5 stars.
Loving 🩷
7 months ago
[This review was collected as part of a promotion.] I received this Maybelline concealer to test and review.
First of all love the package and the application. I feel with the applicator you can add some product in the inner corner.
And secondly loving the coverage. Maybelline gave a huge variety of shades which are worth checking out.
Yes, I recommend this product.
Originally posted on maybelline.co.uk
9 – 38 of 149 Reviews