Grippy Serum Primer
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Meet Grippy Serum, the up to 24H makeup grip primer. This makeup primer is ultra blendable with Serum-To-Grip technology, after 20 seconds fresh serum texture transforms to grip makeup for up to 24H. It’s formulated with 2% niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip!
Glides like serum. Grips makeup up to 24H.
Apply evenly to face using the dropper, pat into skin with fingertips. Allow 20 seconds for serum-to-grip transformation before applying makeup.
AQUA / WATER • BUTYLENE GLYCOL • GLYCERIN • PEG-150 DISTEARATE • NIACINAMIDE • POLYSORBATE 80 • PHENOXYETHANOL • CAPRYLYL GLYCOL • ETHYLHEXYLGLYCERIN • PANTHENOL • TETRASODIUM GLUTAMATE DIACETATE • ASCORBYL PALMITATE •
Our Promise
Vegan
Suitable for All Skin Types
Allergy Tested
Dermatologist Tested
Suitable for Sensitive Skin
Non-Comedogenic
FRESH, PLUMPED SKIN LOOK


1/4 GLIDES, THEN GRIPS MAKEUP FOR UP TO 24H
Formula with 2% Niacinamide for fresh, plumped skin look. Up to 24H hydration. No white cast. Does not pill.
2/4 1. DRIP
Apply 1-3 drops directly on each section of face. Drip more as needed to create thin layer all over, avoid eyes.
3/4 2. GLIDE
Use fingertips to spread thin layer all over face & pat into skin. Ultra-blendable, glides smooth like serum for even coverage. Wait 20 seconds to dry
4/4 3. GRIP
Formula transforms from serum to makeup-gripping texture. Apply makeup for up to 24H extended wear.
Glides Like Serum, Grips Makeup for up to 24H.
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00:00:00:00 - 00:00:01:09 From Maybelline New York.
00:00:01:16 - 00:00:03:02 New Grippy Serum Primer
00:00:03:12 - 00:00:04:14 GLIDES LIKE SERUM
00:00:05:04 - 00:00:07:10 GRIPS MAKEUP UP TO 24 HOURS
00:00:08:11 - 00:00:10:12 Just drip, glide, grip
00:00:12:06 - 00:00:13:18 New Grippy Serum Primer
00:00:13:20 - 00:00:15:00 From Maybelline New York
Compare Products
![]() 4.7 (1318) 4.7 out of 5 stars. 1318 reviews | |||
|---|---|---|---|
| Finish | Finish | Finish | Finish |
| Fresh, Plumped Skin Look | Instant, Skin-Like Blur | Natural Matte | Natural |
| Product Format | Product Format | Product Format | Product Format |
| Serum | jelly | Spray | - |
| Wear | Wear | Wear | Wear |
| 24H | 24H | 16H | - |
| Key Benefit | Key Benefit | Key Benefit | Key Benefit |
| Ultra-Blendable, Serum-to-Grip Formula | Non-Greasy, Formulated Without Silicones | Lightweight Formula. Breathable Feel. | Controls Shine for Flawless Skin |
Reviews
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Grippy Serum Makeup Primer
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Oh lawd she grippy
Yes, I recommend this product.
Originally posted on beautycrew.com.au
Great primer
Yes, I recommend this product.
Originally posted on beautycrew.com.au
Beautifully Glowy and Makeup Stays Put
Originally posted on maybelline.com
Gripped for good
Yes, I recommend this product.
Originally posted on beautycrew.com.au
Nice primer, good for dinners out
Yes, I recommend this product.
Originally posted on beautycrew.com.au
Keeps my makeup looking so fresh
Yes, I recommend this product.
Originally posted on maybelline.co.uk
I love this primer so much
Originally posted on maybelline.com
Reviews
Rating Snapshot
5 starsstars
4 starsstars
3 starsstars
2 starsstars
1 starstars
Overall Rating
Review this Product
Filter Reviews
LOVED!
Yes, I recommend this product.
Originally posted on beautycrew.com.au
It really does Grip!
Yes, I recommend this product.
Originally posted on beautycrew.com.au
Amazing serum primer!
Yes, I recommend this product.
Originally posted on beautycrew.com.au
Your Makeup is Here to Stay!
Yes, I recommend this product.
Originally posted on beautycrew.com.au
Such a clever primer.
Yes, I recommend this product.
Originally posted on beautycrew.com.au
So impressed!!!
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Great for my skin
Originally posted on maybelline.com
Amazing product
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Maybelline Grippy Serum Primer Delivers
Yes, I recommend this product.
Originally posted on beautycrew.com.au
Drippy Grippy is a ripper
Yes, I recommend this product.
Originally posted on beautycrew.com.au
Keeps make-up looking great
Yes, I recommend this product.
Originally posted on beautycrew.com.au
Maybelline Grippy Serum Review
Yes, I recommend this product.
Originally posted on maybelline.co.uk
The Primer That Grips Like a Pro! ✨
Originally posted on maybelline.com
Amazing grippy primer
Yes, I recommend this product.
Originally posted on beautycrew.com.au
great for long-lasting makeup looks!
Yes, I recommend this product.
Originally posted on beautycrew.com.au
Fabulous primer!
Yes, I recommend this product.
Originally posted on beautycrew.com.au
Maybelline Grippy Serum Primer Review
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Grippy
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Fantastic primer
Yes, I recommend this product.
Originally posted on beautycrew.com.au
The best under serum
Yes, I recommend this product.
Originally posted on beautycrew.com.au
Love it!
Originally posted on maybelline.com
the Dream!
Yes, I recommend this product.
Originally posted on beautycrew.com.au
Maybelline Fit Me Gripy Primer Review
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Lightweight but effective!
Yes, I recommend this product.
Originally posted on beautycrew.com.au
good product
Yes, I recommend this product.
Originally posted on beautycrew.com.au
Hydrating primer
Yes, I recommend this product.
Originally posted on beautycrew.com.au
Highly recommend
Originally posted on maybelline.com
Must Have for glowy base
Yes, I recommend this product.
Originally posted on maybelline.co.uk
This Primer Doesn’t Play — It Sticks and Stays!!
Yes, I recommend this product.
Originally posted on maybelline.co.uk
Super Hydrating And Grippy
Yes, I recommend this product.
Originally posted on maybelline.co.uk














