Channel your Inner It-Girl with this 2000s-Inspired Makeup Look

Let's Decode It! Inspired by the most iconic It-Girl makeup from the 2000s, this look is all about achieving a polished and pretty appearance without looking overdone. Think natural glow, frosted eyes, and a monochromatic pink lip - the essence of early 2KY makeup.

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Step 1

The key to the It-Girl makeup look is a flawless yet natural complexion. Opt for a lightweight foundation like Maybelline SuperStay 24H Skin Tint to achieve bright, skin-like coverage. Use a damp beauty blender to seamlessly blend the foundation into your skin for that natural finish. Beauty blenders are key for achieving that weightless, natural look. The damp texture of the beauty blender helps to eliminate any harsh lines or streaks and leaves behind a flawless, airbrushed finish.

Step 2

Brightening the undereyes and concealing any imperfections is essential for achieving that fresh-faced appearance. With a Maybelline Instant Age Rewind Concealer that’s a few shades lighter than your foundation, use the same damp beauty blender to apply the concealer, ensuring it blends seamlessly into your skin. For blemishes or pigmentation, opt for a concealer that matches your foundation shade for extra coverage and apply as needed.

Step 3

The iconic doe-eye look was a staple of early 2000s makeup looks, and recreating it is key to nailing this aesthetic. Using a slightly darker brown shade of the Maybelline Color Tattoo Eye Stix, trace the bottom of your lower lash line. This will create the appearance of a shadow and make your eyes look bigger and more round. Then, by adding a touch of shimmer to your tear ducts and brow bone with an Eye Stix in the shade I am Courageous, your eyes will be brightened and lifted, giving you that signature frosty Y2K sparkle.

Step 4

No matter the look you were going for, pencil eyeliner was every 2000s girl’s best friend! Using a Maybelline Tattoo Studio Sharpenable Eyeliner in the shade Bold Brown, create a classic wing that elongates and defines your eyes. To add a touch of drama, extend the liner along the outer third of your bottom lash line. Apply a few coats of Maybelline Lash Sensational Sky High Mascara in the shade True Brown for lengthening and volumizing impact from every angle. Finally, fill in any sparse areas of your brows with the Build-A-Brow 2-in-1 Brow Pen and Sealing Gel. Use gentle strokes that follow the natural direction of your brow hairs and then seal the look in place for up to 24 hours with the clear gel.

Step 5

In the era of 2000 It-Girls, contouring took a backseat to blush, and for good reason. A pop of pink on the cheeks adds a youthful, rosy glow that complements the natural base beautifully. Applying Maybelline Cheek Heat Gel-Cream Blush to the apples of your cheeks and blending upwards not only adds color but also enhances your bone structure.

Step 6

No 2000 makeup look would be complete without a touch of pink on the lips. Maybelline Lifter Plump lip plumper gloss in the shade Pink Sting provides a natural yet vibrant burst of color that ties the whole look together.

Step 7

To give the look that truly natural and clean finish, use the Build-A-Brow 2-in-1 Pen to dot some freckles across your face for that natural finishing touch.