New year, new makeup. And this year, you get all our 2020 product drops fast-tracked from Maybelline New York's HQ!
Say goodbye to pesky, time-consuming (not to mention expensive) salon appointments — this new lengthening mascara changes the game completely! Swipe on a lash lift look with The Falsies Lash Lift Mascara, an innovative mascara that includes a double-curved lifting brush and fibre-infused formula. These bristles mean business — the double curved wand is designed to grab lashes at the root to lift, thicken and lengthen for a lash lift look in a tube.
Meet HyperEasy Eyeliner, a liquid liner designed to take all the hassle (and q-tips) out of drawing on eyeliner. The custom hexagonal grip gives optimal control for a smooth glide application. And that flex tip does more than bend to your will — it reaches maximum pigment capacity in a single swipe.
When we call a formula 'long-wear', you'd best believe we mean business. Tattoo Studio Waterproof Brow Gel won't transfer, budge or smudge. With 48 hours of wear, you can fill and sculpt your brows and have it last through workouts, swims and shows to boot. Just be sure to have an oil-based cleanser on hand to remove it.
That's right, we're officially on board the gel cream blush train. Our first ever Cheek Heat gel formula makes it easy to build up an all-natural glow that clings to your skin all day. Tap it onto your cheeks with your fingers for a subtle wash of colour or sweep it on with a brush for a more obvious flush.
If you prefer makeup that can multitask, you'll love our new good-for-you foundation, Dream Radiant Liquid Foundation. This buildable, medium-coverage formula is supercharged with two staple skin-care ingredients: collagen and hyaluronic acid. The former visibly re-plumps your skin, the latter keeps your complexion hydrated for up to 12 hours. Here's to coverage that makes your skin feel as good as it looks!
If you love your mascara (and really, who doesn't), you're probably also familiar with raccoon eyes. We get it — thinking your makeup remover got it all and still waking up with blotchy streaks. Well, Snapscara will do away with that problem! Our fist wax-free tubing mascara promises super-saturated colour, wrapping each individual lash in a water-resistant tube. On in a snap, off in a snap.