Maybelline Eyeliner products illustrative banner image - Close up of a woman wearing graphic Eyeliner


If you're looking for an eyeliner that will give you long-lasting, dramatic results, choose our creamy gel eyeliners that allow you to draw precise, even lines for any eye look. Maybelline's gel liners glide on to the skin smoothly and evenly, plus they are easy to control so you can create any look from natural to bold and everything in between. With a variety of shades to choose from and easy-to-use applicators in our cream eyeliners and gel eyeliner pencils, getting a precise line is a breeze with Maybelline's gel liners. Try on our gel and cream eyeliners with the help of our virtual makeup try on technology for makeup.


Gel eyeliners are particularly high in wax content to create intense colour and longer lasting effects, compared to other types of eyeliner. Gel liners are versatile and can be used to create various looks, from thin and precise lines to thick and dramatic cat eyes. Gel eyeliners can create solid colour without having to layer and can be applied with a thin brush to create crisp and precise lines. Maybelline also offers gel liners in a pencil format which makes it even easier to control and shape your lines. Cream eyeliners can be smudged out farther than other types of eyeliners, making it the perfect solution for a smokey eye look. Cream eyeliners are intentionally designed for smudging and behave in a similar way as other cream-based types of makeup. Kohl eyeliner is a type of cream eyeliner that is good for applying directly to the waterline for a bold eye look. Choosing between gel and liquid eyeliner depends on what type of look you want to achieve  - liquid eyeliner is typically used for precise, bold lines, whereas gel eyeliner can also be used to blend or build up product. Gel eyeliners that come in a small pot should be applied with a fine tipped brush as it will give you more control when applying the gel liner. Dip the brush into the gel liner pot and then remove any excess product by wiping it on the rim of the pot, before applying it to your eyelids. Yes, gel eyeliners can be used on the waterline. It is recommended to use a waterproof formula and apply it with a light hand to build up the colour gradually. Gel liners are designed with the ability to smudge more easily than other types of eyeliners. If you have oily skin or are exposed to a humid climate, make sure to use an oil-free primer before applying your gel liner to prevent it from fading or transferring throughout the day.