Country & Region
- North America
- Canada (EN)
- Canada: Francais
- USA
- USA: Espanol
- South America
- Argentina
- Brazil
- Central America
- Chile
- Mexico
- Peru
- Uruguay
- Europe
- Austria
- Belgium
- Belgium Francais
- Denmark
- Finland
- France
- Germany
- Greece
- Italy
- Kazakhstan
- Latvia
- Norway
- Poland
- Portugal
- Romania
- Russia
- Serbia
- Spain
- Sweden
- Switzerland
- The Netherlands
- Turkey
- Ukraine
- United Kingdom
- Africa Middle East
- Egypt
- Gulf Countries (AR)
- Gulf Countries (EN)
- Israel
- Lebanon
- Morocco
- Pakistan
- South Africa
- Asia
- India
- Indonesia
- Japan
- Korea
- Malaysia
- Philippines
- Singapore
- Thailand
- Vietnam
- Greater China
- Mainland China
- Hong Kong SAR
- Taiwan
- Oceania
- Australia
- New Zealand
Signup Privacy Policy Instructions
OR SIGN-IN TO YOUR ACCOUNT
Privacy Policy Instructions
FORGOT PASSWORD?
Forgot Password Instructions
Privacy Policy Instructions
Form is invalid
New
Great Lash® Mascara Brown Black
After 40 years, Great Lash is still America’s favorite mascara. Loved for its lash-doubling formula that conditions as it thickens.
* Unavailable for Try-On
Find a store
Why you'll love it
What it is
Great Lash® Mascara conditions as it thickens. The lash-doubling formula glides on to build great-looking lashes while the lash-building brush makes it easy to get a full-lash look.Benefits
The lash-building brush makes it easy to get a full-lash look. Ophthalmologist tested. Hypoallergenic tested. Suitable for contact lens wearers.How to use/apply
Step 1. Sweep the lash-building brush from the root to tip of lashes.Step 2. Continue building volume until the desired lash look is achieved.
Step 3. Do not let mascara dry in between coats.
Step 4. Easily remove mascara with Maybelline Expert Eyes® 100% Oil-Free Eye Makeup Remover.
What it is
Great Lash® Mascara conditions as it thickens. The lash-doubling formula glides on to build great-looking lashes while the lash-building brush makes it easy to get a full-lash look.Benefits
The lash-building brush makes it easy to get a full-lash look. Ophthalmologist tested. Hypoallergenic tested. Suitable for contact lens wearers.How to use/apply
Step 1. Sweep the lash-building brush from the root to tip of lashes.Step 2. Continue building volume until the desired lash look is achieved.
Step 3. Do not let mascara dry in between coats.
Step 4. Easily remove mascara with Maybelline Expert Eyes® 100% Oil-Free Eye Makeup Remover.
What it is
Great Lash® Mascara conditions as it thickens. The lash-doubling formula glides on to build great-looking lashes while the lash-building brush makes it easy to get a full-lash look.Benefits
The lash-building brush makes it easy to get a full-lash look. Ophthalmologist tested. Hypoallergenic tested. Suitable for contact lens wearers.How to use/apply
Step 1. Sweep the lash-building brush from the root to tip of lashes.Step 2. Continue building volume until the desired lash look is achieved.
Step 3. Do not let mascara dry in between coats.
Step 4. Easily remove mascara with Maybelline Expert Eyes® 100% Oil-Free Eye Makeup Remover.
GET THE LOOK
Rated 4 out of
5
by
Melanie from
It's a cult classic.\n\nPros - NO CLUMPS, perfect and even coverage, fans lashes out like a dream. The brush honestly works wonders. The colour is perfect black, flat and non glossy. It's build-able without being flaky, I find it last for a good 6 hours at least.\n\nCons - Smudges easily, this is the kind of mascara where you don't want to accidentally rub your eye while wearing. Doesn't always last the full day, but if you're going out for a lunch with the girls or a dinner date, then it's perfect. Maybe try the waterproof option if smudging is a big issue for you.\n\nAll in all, for the price, it's worth keeping as a back up option for when your fave runs out.\n
Date published: 2017-11-30
Rated 3 out of
5
by
Hanne S. from
This used to be my daily mascara for many years. It's a really good all-rounder, with a slightly wetter formula than some other products. I used to like that it came in brownish black, though that seems impossible to find these days. I think it stopped making me look for other mascaras. The wand is a smaller size and easier to use for those with smaller eyes than the large volumising brushes that seem to now predominate. It's still a great one to have in your handbag, but I think I've moved on slightly since trying many more mascaras in the past year or so. \n
Date published: 2016-06-24
Rated 5 out of
5
by
Tana R. from
A classic! This mascara is what the little black dress is to every girls wardrobe, a staple. In a world full of new trends and products, it never fails to deliver and has stood the test of time. It offers the right balance of volume, extension and pigment and has great staying power, but also very easy to remove. It is almost impossible to clump this mascara and it gives a beautiful natural look, but also enough "oomph" to make a difference. Super inexpensive and extremely effective, perfect for both top and bottom lashes- you can't go passed it!
Date published: 2017-09-09
Rated 1 out of
5
by
Sally M. from
I got this mascara in a gift with purchase a while ago, and I was excited to try it - I'd heard so much about this product. But when I tried it, it was very wet and took forever to dry; it was still smudging at least half an hour later, and I ended up with mascara all over my lids - not a good look! Because it took so long to dry, it was very hard to build any volume, so I would not recommend it for anyone with short lashes. I was so disappointed with this product I didn't finish it, I tried it a few times and threw it out. Not a fan.
Date published: 2017-09-25
Rated 5 out of
5
by
Marissa from
I've been using this mascara for close to 20 years! It's a classic beauty staple that I'm never without.\n\nThe mascara coats the lashes nicely and can be built up/ layered for extra thickness/ and a little bit of length. It doesn't clump or smudge. It's not a lengthening mascara, so perfect for an everyday/natural look.\n\nThe waterproof version is also great for summer. I've worn it swimming/ snorkelling without any raccoon eyes (it's good for weddings and funerals too!).\n\nI love the pink and lime packaging too!\n
Date published: 2016-06-22
Rated 4 out of
5
by
A K. from
Natural looking Lash
I brought this mascara as it was highly recommended by an American magazine, therefore I had great expectations. When I tried this mascara I was a bit disappointed, and maybe these expectations clouded my judgment a bit, as I was expecting the best lashes ever.
In my experience this mascara was a bit ordinary, Maybelline makes fantastic mascaras but for me this wasn’t the best one. To be fair it didn’t clump, smudge or run and it did everything a mascara is supposed to do like darken and accentuate the lashes. I was just expecting great things from this classic mascara that has been around for a while. I found it didn’t deliver on impact, I was expecting length, volume and extreme blackness but what I got was a natural looking lash, so if that’s what your after this is the mascara for you.
Date published: 2021-12-07
Rated 5 out of
5
by
Pri S. from
Every beauty magazine mentions Maybelline Great Lash mascara as one of the best affordable mascaras around so of course I had to snap up a tube for myself. The bright pink tube with the neon green lid is hard to miss and stands out from other products. \n\nThe mascara is easy to apply and coats my lashes in a couple of swipes. It thickens lashes without clumping and and the mascara stays on all day without smudging. This is a basic mascara that I use often because I prefer a more natural look for work/casual outings. \n\nThis is a great affordable mascara to have in your beauty arsenal and I will repurchase. Mascara goes off in like 3 months so you have to get a new tube, it might as well be affordable. \n\nPro \nThickens lashes \nNo smudging \nLasts \nAffordable\n\nCons \nNo lengthening or curling of lashes \n\n
Date published: 2016-06-21
Rated 5 out of
5
by
Anthony A. from
My ALL TIME favourite mascara. Check most Makeup Artists kit around the world and you will find a Maybelline Mascara in there. It offers a TRUE black which easy coats the lash and offers a dramatic effect. I dont use the brush or application but more a metal comb from Rae Morris and it finishes the lash like never before. I also love that it lasts and lasts without drying out quickly like most mascaras. This is a must have in everyones kit.
Date published: 2019-10-16