Maybelline Lipstick products illustrative banner image - Close up of woman wearing bright lipstick


The bold lip loves saturated, vivid color. Liquid lipsticks are an essential in any makeup collection for its long-lasting and smudge resistant properties, giving you longwear lip colour without needing constant touch ups. Maybelline's liquid lipsticks and lip colours come in a wide range of shades and finishes. Our liquid lipsticks, lacquers, and stains will take your lipstick game to the next level. The creamy texture of our liquid lip colours help to keep the lips from feeling dry, accompanied with an effective brush tip that provides precise application. Join the hype and discover our range of liquid lip colours, or try it all online with our virtual makeup try on technology.


Unlike traditional lipsticks that come in a bullet form, liquid lipstick is applied with a wand and dries to a matte finish. It often boasts long-lasting wear and can be reapplied without affecting the initial color intensity. Take our Superstay Matte Ink Liquid Lipstick which is designed to stay on for up to 16 hours and comes in a range of highly pigmented matte colours, applied with a unique arrow tip for precise application. A good liquid lipstick has a long-lasting formula with a creamy texture that does not feel dry. The applicator should also have an effective tip to provide precise application. When choosing the right colour, find a highly pigmented formula that suits your skin tone. Try on Maybelline's liquid lipsticks online with the virtual try-on tool. Liquid lipsticks can provide a bolder, more vibrant colour to your lips. Liquid lipsticks also tend to fade slower or wear off less quickly than bullet lipsticks, so you won't need as many touch-ups throughout the day - the key is to apply liquid lipsticks correctly by using them on well exfoliated lips. Before applying liquid lipstick, it's important to make sure your lips are prepped and ready. Here's a step-by-step guide on how to prep your pout:
1) Start by exfoliating your lips with a gentle scrub or a toothbrush to remove any dry, flaky skin. 
2) Follow up with a moisturising lip balm to hydrate and smooth out any rough patches. 
3) Let the balm sit for about 5 minutes before wiping off the excess with a tissue.
1. Start by exfoliating and moisturising your lips to ensure a smooth canvas for the liquid lipstick.
2. Use a lip liner, matching the colour of your liquid lipstick, to outline and fill in your lips. This will help the colour last longer and prevent bleeding.
3. Apply liquid lipstick in thin layers, using a lip brush for precision and to avoid any messiness. 
4. Allow each layer to dry before applying another if necessary for added intensity of colour.
5. Lastly, clean up any mistakes with a Q-tip dipped in makeup remover or concealer on top of the mistake and blend out with a small brush.