When to Choose a Liquid Foundation
LEVEL OF COVERAGE: When it comes down to powder vs liquid foundations, liquid formulas tend to provide more coverage. But as its own category, no two liquid foundations are the same. If you’re after light coverage, choose a light foundation or even a tinted BB cream. If it’s for an everyday, natural look, choose a medium-coverage liquid foundation you can ‘build’ to your liking. And if your mood for the day is an ultra-glam beat, long-wear full-coverage foundation is the answer
FOUNDATION FINISH: Liquid foundations come in a variety of finishes, but the major ones are dewy, satin and matte. For the most part, deciding on finish is a matter of taste. Dewy adds radiance to your complexion, while matte is a versatile, neutral finish perfect for layering on bronzer, blush and highlighter.
FOUNDATION RECOMMENDATION: Every hour is golden hour with Fit Me Dewy & Smooth Foundation
. This luminous liquid formula glides on and delivers a summer glow all year round.
FOUNDATION APPLICATION: Generally, liquid foundations are easy to work with. Using a brush, sponge or your fingers, apply foundation in light, circular strokes. If coverage feels too sheer, allow foundation to dry and apply another layer. Continue until you’re satisfied with the amount of coverage and the colour looks even and well blended. For more tips and tricks for how to best apply foundation, pop over here