This mascara is really special. I tend to try others but I always go back to this one. It's the perfect daytime mascara. It looks so natural and really created fluttery lashes. The best part is that I feel it actually helps my lashes grow! Or at least stay strong and not break as much. When I use other mascaras for over a week, I find my lashes are in worse condition than when I started using it bc they tend to dry them out. But because full n soft has conditioning ingredients, it's actually good for my lashes as I'm wearing it. I love this stuff and will continue buying and recommending. Although I wish it came in other colors like brown.
Full N Soft® Washable Mascara
Very Black
By clicking on this button, you are about enter an augmented reality visual experience.
Full 'N Soft® Washable Mascara's advanced thickening formula nourishes with Vitamin E to create softer and fuller looking lashes.
Nourished with Vitamin E, this advanced thickening formula creates full and healthy-looking lashes that are silky-soft. The Quick Dissolve System allows for quick and easy mascara removal to help prevent lash loss.
Ophthalmologist tested.
Hypoallergenic tested.
Suitable for contact lens wearers.
Step 1. Sweep the brush from root to tip of lashes.
Step 2. Do not let mascara dry in between coats.
Step 3. Easily remove mascara with Maybelline Expert Eyes® 100% Oil-Free Eye Makeup Remover.
WATER, BEESWAX, CYCLOPENTASILOXANE, GLYCERYL STEARATE, PPG-17/LPDI/DMPA COPOLYMER, CARNUABA WAX, PARIFFIN, NYLON-12, POLYETHYLENE, BUTYLENE GLYCOL, POLYMETHYL METHACRYLATE, STEARIC ACID, VP/EICOSENE COPOLYMER, TRIETHANOLAMINE, PALMATIC ACID, PVP, SILICA, SYNTHETIC WAX, PANTHENOL, DIMETHICONOL, HYDROLYZED CORN STARCH, ISOCETETH-20, HYDROXYETHYLCELLULOSE, DIAZOLIDINYL UREA, METHYLPARABEN, DISODIUM EDTA, SIMETHICONE, OCTYLACRYLAMIDE/ACRYLATES/BUTYLAMINOETHYL, METHACRYLATE COPOLYMER, TOCOPHERYL, ACETATE, BHT, LECITHIN, ISOPRPYL TITANIUM TRISOSTEARATE, BUTYLPARABEN, DISODIUM COCOAMPODIACTATE, 2-OLEAMIDO, 3-OCTADECANEDIOL, PROPLYNPARABEN. (+/- MAY CONTAIN: CI 77492, CI 77499, CI 77491/IRON OXIDES, CI 77007/ULTRAMARINES, MICA, CI 77891/TITANIUM DIOXIDE, CI 75470/CARMINE, CI 77288/CHROMIUM OXIDE GREENS, CI 77289/CHROMIUM HYDROXIDE GREEN, CI 77510/FERRIC FERROCYANIDE.)
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Reviews
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AnneCAnneCNashville, tn
- Review 1
- Votes 0
- Age 18 to 24
- EYE COLOUR: Brown
- SKIN TONE: Light
- HAIR COLOUR: Blonde
★★★★★ ★★★★★ 5 out of 5 stars.AnneC· 9 years agoI love this mascara!
Recommends this product✔ YesOriginally posted on maybelline.com -
stuckonsushistuckonsushi
- Review 1
- Votes 0
…★★★★★ ★★★★★ 2 out of 5 stars.stuckonsushi· 13 years agoDisappointed
After several tries I am severely disappointed from my expectations for this mascara. I hate the crunchy lash feeling which is why I tried Full N Soft, and indeed it is not crunchy but it completely lacks volume and curl-holding power. It does separate the lashes well and doesn't flake, but gives no volume. The formula went on fine the first couple times but it seemed to really dry out after that, wayyy too fast! Also I noticed it significantly thinned out my lashes compared to the mascara I was using before. The last reason alone would make me want to stop using it. I wish my experience had turned out much better, so time to try something else.
Originally posted on maybelline.com -
Melbourne
- Review 1
- Vote 1
- Age 25 to 34
- EYE COLOUR: Hazel
- SKIN TONE: Light
- HAIR COLOUR: Dark Brown
★★★★★ ★★★★★ 1 out of 5 stars.· 6 years agoAllergic immune response reaction
Heard great reviews about this mascara until I tried it. Started to react with itchy eyelids an hour later, then it progressed into full-blown swelling and oedema 12 hours on. Had to get a prescription for prednisolone as antihistamines/ibuprofen did not touch it. Have never reacted to a mascara before - this is the first time. Just be careful upon use.
- Quality of Product
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Helpful?
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CoconutCoconutWashington
- Review 1
- Votes 0
- Age 25 to 34
- EYE COLOUR: Blue
- SKIN TONE: Light
- HAIR COLOUR: Blonde
★★★★★ ★★★★★ 5 out of 5 stars.Coconut· 8 years agoWas my favorite until...
Maybelline discontinued brownish black! Since I am naturally blonde, I wear mascara 24/7 because my eyelashes look non existent without it. This was the only mascara I bought since it looked natural and stayed on, but washed off easily. Sadly, this mascara only comes in black now, like many other mascara products. I have found a suitable replacement from another brand but still miss Full N Soft and will not wear black since it too harsh on me. Please help those of us who need brown shades of mascara by bringing lighter shades back. It is difficult to find any shade but black nowadays across all brands.
Recommends this product✔ YesOriginally posted on maybelline.com -
NIKVBNIKVBSavannah,Ga
- Review 1
- Votes 0
- Age 35 to 44
- SKIN TONE: Light Medium
- EYE COLOUR: Blue
- HAIR COLOUR: Red/Auburn
★★★★★ ★★★★★ 1 out of 5 stars.NIKVB· a year agoPlease Bring Old Formula Back!!
Used this for literally decades. Was the absolute best Mascara of all brands. The brush is unparalleled. However, after my recent purchase I noticed a horrible smell and it started clumping and flaking. Thinking I bought an old one.. I bought another. The same thing. Just searched the web for other complaints and I'm glad to see I'm not the only one. Maybeline - please don't short cut this product. I promise you'll lose more than you'll save. Please conduct a formula check because something is very off. Now I have 4 packs that I've wasted money on and won't use. Please resolve this for your customers.
Recommends this product✘ NoOriginally posted on maybelline.com-
Response from maybelline.com:
Consumer Care Center· a year agoHi there! Thank you for reaching out about our Full N Soft Washable Mascara. We're so sorry to hear about your recent experience with our mascara. We truly value your decades of loyalty and are concerned about the issues you've described. We understand your frustration about the product not performing as expected and the waste of product. We will absolutely share your feedback with the appropriate teams and investigate this further. We encourage you to contact our Consumer Care team directly so they can assist you and gather more details about the specific issues you encountered.
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Becky RoseBecky RoseOrlando FL
- Review 1
- Votes 0
- Age 35 to 44
- EYE COLOUR: Brown
- SKIN TONE: Medium
- HAIR COLOUR: Black
★★★★★ ★★★★★ 5 out of 5 stars.Becky Rose· 9 years agoGives gorgeous lashes!
This is THE PERFECT MASCARA if you want your lashes to look like your own, but fuller and longer. It also goes great with falsies that are soft and fanned out.
It doesn't look like you're wearing any mascara when you put this on, nor does it ever clump, no matter how many layers you apply. Fantastic!
I'm convinced that this is a necessary product that should be a staple in every woman's stash, because there are just some days when you want to look natural and fresh, and there aren't any other mascaras on the market that can do the job as well (I've tried most of them over the years).
It's consistently great quality and there's a very good reason why it has such a loyal following.
Recommends this product✔ YesOriginally posted on maybelline.com -
AnerAnerLawrence, NY
- Review 1
- Votes 0
- Age 18 to 24
- SKIN TONE: Light
- EYE COLOUR: Hazel
- HAIR COLOUR: Dark Brown
★★★★★ ★★★★★ 4 out of 5 stars.Aner· 7 years agoBEAUTIFULLY SUBTLE
I use this mascara ever since I started wearing makeup and my friend saw me buying a waterproof mascara and told me it makes your eyelashes fall out (I had been wondering why that was happening...) the name describes it quite accurately as opposed to a vague 'SENSATIONAL'. I love the fluffy brush and it evenly distributes the product as opposed to grouping a lot of my lashes into one awkward thick triangle. Its not gaudy and clumpy like others Ive tried. This mascara applies nicely and while it is subtle it has a beautiful effect for all of us everyday beautiful non advertisement model women!
Recommends this product✔ YesOriginally posted on maybelline.com -
Jovi1989Jovi1989Philadelphia
- Review 1
- Votes 0
- Age 45 to 54
- SKIN TONE: Light
- EYE COLOUR: Blue
- HAIR COLOUR: Red/Auburn
★★★★★ ★★★★★ 1 out of 5 stars.Jovi1989· 5 years agoDon't waste your money.
[This review was collected as part of a promotion.] If I could, I would give this mascara zero stars. The first time I applied it, my lashes looked very pretty, full, and dark. The next time I used it (three days later)...the first eyelashes full soft, on the second eye mascara was clumpy and eyelashes were stiff and spikey. The next day I made sure all traces of makeup were gone. I applied it again, thick clumpy, spikey lashes, took forever to dry, and it smeared everywhere. The size of the brush makes it impossible to apply on lower lashes especially if they are fine like mine. On top of everything else, my lashes feel hard and stiff.
I have yet to purchase anything from Maybelline that I like. From now on, I will stick with loreal products.Recommends this product✘ NoOriginally posted on maybelline.com-
Response from maybelline.com:
Consumer Care Center· 5 years agoHi there! Thanks for using our Full 'N Soft® Washable Mascara. We are sorry to hear that this mascara did not give you the results you were anticipating, and we know this can be frustrating. We will share this with our team. We suggest using our original Lash Sensational Mascara, this mascara this mascara unfolds layers of lashes for a sensational full fan effect, thanks to its exclusive fanning brush with ten layers of bristles. This mascara delivers supple, separated lashes that never feel weighed down. We hope you give this a try.
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BeeABeeA
- Review 1
- Votes 0
…★★★★★ ★★★★★ 4 out of 5 stars.BeeA· 8 years agoThis used to be my go-to mascara years ago, along with the waterproof version. I found it to be an excellent mascara to achieve natural-looking full lashes. It didn't clump, it separated lashes nicely, and felt weightless. True to its name, my lashes always felt soft instead of crunchy or obviously covered in product. Not one for a dramatic look, but rather to give my lashes a subtle definition for work or school. I found the traditional brush easy to control even when coating my bottom lashes. However, it always smudged onto my lids and under my eyes, which also used to be an issue with the waterproof version.\n\nI never had a problem removing it with good old olive oil or a dedicated eye makeup remover.
Originally posted on beautycrew.com.au -
DonnahcDonnahc
- Review 1
- Votes 0
- Age 55 to 64
- SKIN TONE: Light
- EYE COLOUR: Brown
- HAIR COLOUR: Medium Brown
★★★★★ ★★★★★ 1 out of 5 stars.Donnahc· 2 years agoNew Horrible strong smell
Super disappointed. I have worn this formula for at least 17 years of not longer. I have purchased 3 tubes in the last few days thinking that it was out of date. The smell is so strong that I can’t stand to put it one and I’ve started having irritation and redness on the corners of my eye. I finally researched and see they have changed the formula. They have lost a customer. I just ordered another brand and will throw these all away as I have a sample of something else I can use until the new arrives. I change tubes every 3 months like clockwork. Goodbye Maybelline.
Recommends this product✘ NoOriginally posted on maybelline.com-
Response from maybelline.com:
Consumer Care Center· 2 years agoHello! We are sorry to hear about the experience you had with [product]. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance and provide the reference #38573047. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
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Response from maybelline.com:
Consumer Care Center· 2 years agoHello! We are sorry to hear about the experience you had with [product]. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance and provide the reference #38573047. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
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AnnimalAnnimalColorado
- Review 1
- Votes 0
- Age 35 to 44
- EYE COLOUR: Blue
- SKIN TONE: Light
- HAIR COLOUR: Blonde
★★★★★ ★★★★★ 1 out of 5 stars.Annimal· 10 years agoBRING BACK BROWNISH BLACK!
I have been using this mascara for years and years and years and I LOVE IT. I have some bad allergies to many other kinds of mascara, but not this one. I have even tried other types of Maybelline mascaras and I'm allergic to those - including Great Lash. This was the only one that worked for me. It is simply awesome. It leaves my lashes soft after use. I LOVE the BROWNISH BLACK color and it is gone. I am fair skinned and any variation of the other black colors offered are too much on me. PLEASE PLEASE PLEASE BRING BROWNISH BLACK BACK.
Recommends this product✔ YesOriginally posted on maybelline.com -
- Review 1
- Vote 1
…★★★★★ ★★★★★ 5 out of 5 stars.· 10 years agoI've been using Maybelline Full n Soft mascara on and off for the better part of 15 years. This is the mascara I keep coming back to, because it is so affordable, lasts all day, and gives the exact look I am after. I have reasonably long lashes naturally, but they are quite pale, so I am always on the hunt for a mascara formulation that will give me thick, natural and healthy looking lashes without clumping or flaking. This mascara absolutely fits the bill, with the added plus of being easy to remove; I use warm water and my regular gentle face wash and it comes straight off, leaving no tell-tale panda eyes.The only con for me with this mascara is it can smudge when worn on my lower lashes. This doesn't bother me as I don't usually apply mascara to my lower lashes, but I know there are many out there who do.Overall, I would recommend Maybelline Full n Soft to anyone looking for a thick, natural lash look at a very affordable price.
Helpful?
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PRy379PRy379Hartford ct
- Review 1
- Votes 0
- Age 55 to 64
- SKIN TONE: Light
- EYE COLOUR: Green
- HAIR COLOUR: Light Brown
★★★★★ ★★★★★ 2 out of 5 stars.PRy379· 2 years agoHorrible Rubbery and Need a Replacement Product
Have used this product for over 20 years. Was the total best product and wad always happy with it. Since Covid this product has changed and I just cannot believe yet s ither good product is now
done for. It is clumpy and supposedly washable, but yet it is like rubber on your lashes and totally clumpy. I thought maybe I had bought a bad one and tried again, but then again and again same
horrible outcome. I am done with this product and need something light and
washable.. Any insight on a comperable
replacement anyone??Recommends this product✘ NoOriginally posted on maybelline.com-
Response from maybelline.com:
Consumer Care Center· 2 years agoHello there! We appreciate you sharing your experience with our Maybelline Full n' Soft Mascara product. We apologize that it did not give you the results you were looking for. We would like to speak with you directly about this matter. Please give us a call at 800-944-0730, M-F 9:00am- 5:30pm ET and provide the advisor answering your call with the reference #33024400. We hope to hear from you soon!
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Response from maybelline.com:
Consumer Care Center· 2 years agoHello there! We appreciate you sharing your experience with our Maybelline Full n' Soft Mascara product. We apologize that it did not give you the results you were looking for. We would like to speak with you directly about this matter. Please give us a call at 800-944-0730, M-F 9:00am- 5:30pm ET and provide the advisor answering your call with the reference #33024400. We hope to hear from you soon!
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khushboos5d04khushboos5d04
- Review 1
- Votes 0
…★★★★★ ★★★★★ 4 out of 5 stars.khushboos5d04· 8 years agoFinally, a mascara that leaves lashes feeling soft, not crunchy or stiff! “Full ‘n’ Soft” is a true reflection of this mascara and therefore the perfect moniker for this. Add to that the fact that this does not smudge or flake and you have yourself a winner. I only wish this was a tubing formula, then it would be the mascara of my dreams. I don’t often get compliments on my lashes (I have deep set hooded eyes) however, when I use this mascara my lashes reach my brows and I get compliments every time I wear it.
Originally posted on influenster.com
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- Reviews 11
- Votes 12
…★★★★★ ★★★★★ 5 out of 5 stars.· 9 years agoI remember back in the late 90's to early 2000s when I just HAD to have this mascara thanks to my obsession with Sarah Michelle Gellar (aka Buffy) who happened to be the model for Maybelline at the time.This was one of the first make up products I ever used-and even after over 15 years and 100's of new products tried-it is still one I continue to buy.I like a more natural look with makeup and this is one of the few mascaras that provide that result. Most I have tried feel sticky,leave blobs and stick huge sections of lashes together and look so obvious.This mascara actually separates individual lashes and makes them look naturally longer. Not only that,lashes feel soft still! I am yet to come across another mascara that does that! It doesn't provide hugely noticeable results -but that isn't a problem for me.Another huge positive is its staying power.It lasts all day without smearing or smudging!I'd recommend this for anyone wanting natural looking AND feeling fuller lashes at an amazing price.
Helpful?
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kalphskalphsUSA
- Review 1
- Votes 0
- Age 45 to 54
- SKIN TONE: Light
- EYE COLOUR: Blue
- HAIR COLOUR: Blonde
★★★★★ ★★★★★ 5 out of 5 stars.kalphs· 7 years agoThe Name Says It All
As a member of the Maybelline Great Lash Mascara generation, I began looking for a mascara which contains the following qualities: hypoallergenic, fragrance free, defines and conditions my lashes. I'm happy to say Maybelline Full "N Soft fits the bill!
The name of the mascara says it all: The mascara gives your lashes definition/volume, while conditioning your lashes to prevent lash loss. It is the perfect mascara for women of "un âge incertain."
The only negative comment I will make about this mascara are the color options. The mascara only comes in Very Black. To counteract the intensity of this color, I swipe my mascara wand onto a tissue before applying. I would like to see Maybelline offer the color choices of Black, Black/Brown, Brown and Navy for Full "N Soft Mascara.Recommends this product✔ YesOriginally posted on maybelline.com -
Constance23Constance23Austin, TX
- Review 1
- Votes 0
- Age 35 to 44
- SKIN TONE: Light
- EYE COLOUR: Brown
- HAIR COLOUR: Dark Brown
★★★★★ ★★★★★ 1 out of 5 stars.Constance23· 6 years agoDid the formula change?
I have been wearing this mascara for as long as I can remember. I now have contact dermatitis where my lashes hit my upper eyelid. It took me almost 3 months to figure out that it was the mascara. I changed all my makeup brushes, foundation, eye shadows, and eyeliner. The last thing I changed was my mascara because I love it so much. Once I stopped using it the dermatitis cleared up and I haven’t had anymore issues. Problem is- no mascara I’ve tried is as good as this one :( Please change the formula back!
Recommends this product✘ NoOriginally posted on maybelline.com-
Response from maybelline.com:
Consumer Care Center· 6 years agoHi there! We appreciate your feedback on our Full 'N Soft® Washable Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers is very important to us and helps us improve all of our products. We thank you for giving this product a try as we will be passing on your comments to others in our team.
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Response from maybelline.com:
Consumer Care Center· 6 years agoHi there! We appreciate your feedback on our Full 'N Soft® Washable Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers is very important to us and helps us improve all of our products. We thank you for giving this product a try as we will be passing on your comments to others in our team.
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TeriMcTeriMcColoradk
- Review 1
- Votes 0
- Age 35 to 44
- SKIN TONE: Medium
- EYE COLOUR: Blue
- HAIR COLOUR: Blonde
★★★★★ ★★★★★ 5 out of 5 stars.TeriMc· 6 years agoBest mascara I’ve ever used
I have use this mascara literally for forever. At least 15 years. I’ve tried tons of other mascaras in between and this is the only one that applies without a ton of cakiness, doesn’t become brittle and break all over my cheeks throughout the day, and truly makes my eyelashes look voluminous, longer, and feel (and LOOK) soft to the touch. Why anybody would spend a larger amount of money on mascara is a mystery to me! You seriously cannot beat the quality of this mascara for the price!
Recommends this product✔ YesOriginally posted on maybelline.com -
pikria_davitulianipikria_davituliani
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.pikria_davituliani· 8 years agoI love it! I can't believe how many make up users and lovers don't know what an amazing mascara this is!!! So so so amazing. It give so much length, volume, definition and just big Full and Soft lashes...hint hint..lol. I have used this product since middle school and still continue to purchase and repurchase this knowing that it always delivers such big beautiful results. The brush is so so perfect for big fluffy soft lashes that make them look like a baby dolls! I'm obsessed with this. Formula is great and dries fast and doesn't transfer but however I wish it lasted longer but I understand it's washable and not waterproof giving you a easy removal of this mascara but a short wear time...but its worth it and works amazing with other Mascaras that are water proof and long lasting. Love love love!!!!
Originally posted on influenster.com
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jamiem10jamiem10
- Review 1
- Votes 0
…★★★★★ ★★★★★ 4 out of 5 stars.jamiem10· 8 years agoOne of my old school ride or die favorite mascaras! The formula is wonderful, it doesn’t clump and definitely gives volume and definition. I find myself purchasing this at least twice a year as I cycle through mascaras, and I don’t see that ever changing! I’ve been buying this product on and off since I was 14 years old, and I’m now 30 (and a professional makeup artist), and I always come back! It’s not the very best drugstore mascara, but it is pretty high up there!
Originally posted on influenster.com
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DVS1982DVS1982New Jersey
- Review 1
- Votes 0
- Age 35 to 44
- SKIN TONE: Light
- EYE COLOUR: Hazel
- HAIR COLOUR: Light Brown
★★★★★ ★★★★★ 1 out of 5 stars.DVS1982· 5 years agoDO NOT BUY
I have used this mascara for years. And recently the product has been dry and flaky. I currently have 4 tubes i purchased in the past 2 weeks in
my cosmetic case in hopes that each new one i buy it will be apply better. Unfortunately I am extremely disappointed that all are dried out leaving ny eyes looking tired and now have to find a new mascara. Its a shame I have always received the most amazing compliments on my lashes in the past using this mascara.Recommends this product✘ NoOriginally posted on maybelline.com-
Response from maybelline.com:
Consumer Care Center· 5 years agoHi there! We appreciate your feedback and are disappointed to hear that you experience with our Full 'N Soft Washable Mascara was not great. We will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products. Since this product did not suit you, we recommend checking out our Lash Sensational Mascara, this mascara unfolds layers of lashes for a sensational full fan effect, thanks to its exclusive fanning brush with ten layers of bristles. This cult-favorite mascara delivers supple, separated lashes that never feel weighed down. We hope you give this a try.
-
Response from maybelline.com:
Consumer Care Center· 5 years agoHi there! We appreciate your feedback and are disappointed to hear that you experience with our Full 'N Soft Washable Mascara was not great. We will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products. Since this product did not suit you, we recommend checking out our Lash Sensational Mascara, this mascara unfolds layers of lashes for a sensational full fan effect, thanks to its exclusive fanning brush with ten layers of bristles. This cult-favorite mascara delivers supple, separated lashes that never feel weighed down. We hope you give this a try.
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EllenCAEllenCA
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.EllenCA· 13 years agoDesperately seeking blackish brown!
I've been using Full 'N Soft for as long as I can remember. I stocked up last time I bought it because it was on sale, and I don't use anything else. I've experimented with other brands and even other Maybelline products and nothing comes close to Full 'N Soft in quality. The brush is amazing. I'm devastated to learn that blackish brown is no longer available. I can't use black because I'm a redhead. Please, please, please bring back blackish brown!!!!!
Originally posted on maybelline.com -
Londie PLondie P
- Review 1
- Votes 0
- Age 45 to 54
- SKIN TONE: Light
- EYE COLOUR: Blue
- HAIR COLOUR: Blonde
★★★★★ ★★★★★ 5 out of 5 stars.Londie P· a year agoFavorite mascara ever
BRING BACK BROWN!!! PLEASE!!! I have used this for years! Even if I tried a new mascara I always went back to this. I get a lot of compliments and people asking what kind of mascara I use. I have very sensitive eyes and don't like waterproof mascara. This is exactly what it says - FULL AND SOFT. I am just begging for them to bring back the brown color, I am blonde and it just gives a softer look. Just do it Maybelline! Brownish Black! Brownish Black!
Recommends this product✔ YesOriginally posted on maybelline.com -
Need Brown Full and SoftNeed Brown Full and SoftUSA
- Review 1
- Votes 0
- Age 25 to 34
- SKIN TONE: Light
- EYE COLOUR: Green
★★★★★ ★★★★★ 4 out of 5 stars.Need Brown Full and Soft· 4 years agoThey messed up by removing brown
Love this formula. Brush is perfect, formula is perfect. I hate the black. I’m too light to wear black mascara. I need the brown. Bring the brown back. You all developed the perfect mascara and now you’re taking it away. This is literally the only maybelline product I buy. Without brown full and soft mascara, I purchase from this company ever. Brown Full & Soft Mascara is the spicy nuggets or taco pizza of maybelline. They’re nothing without it.
Recommends this product✘ NoOriginally posted on maybelline.com -
RichGirlRichGirlDallas, Tx
- Review 1
- Votes 0
- Age 45 to 54
- SKIN TONE: Light
- EYE COLOUR: Hazel
- HAIR COLOUR: Medium Brown
★★★★★ ★★★★★ 5 out of 5 stars.RichGirl· 6 years agoIt really does help prevent lass loss
I started using expensive “designer” high end mascara and my lashes were falling out. I went back to this tried and tire mascara and within weeks my lashes were back to normal. I also get no clumping and I love the applicator as it provides a lot of separation.
I’m good with black but I wish they had brownish black options ( I think it was discontinued ) because on a day where I don’t want a heavy eye the brownish lash looks softer.
Recommends this product✔ YesOriginally posted on maybelline.com -
LrBrusseauLrBrusseauWashougal WA
- Review 1
- Votes 0
- Age 35 to 44
- SKIN TONE: Light
- EYE COLOUR: Blue
★★★★★ ★★★★★ 2 out of 5 stars.LrBrusseau· 3 years agoIs there anything in here?
I have been using Mabeline mascara faithfully for probably 20 years. But it seems every other tube either doesn’t have mascara in it or it’s hard to use until it becomes a little dried out I tap, a shake, I try and warm it up, but nothing is coming out of this tube I have to reapply three or four times and then it looks goopy. So then I end up throwing it away and buying a new one tired of the vicious cycle. Time to find something new.
Recommends this product✘ NoOriginally posted on maybelline.com-
Response from maybelline.com:
Consumer Care Center· 3 years agoHi LrBrusseau! We are sorry to hear that our Full 'N Soft® Washable Mascara did not last. We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. We will be passing on your comments to others in our team.
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Response from maybelline.com:
Consumer Care Center· 3 years agoHi LrBrusseau! We are sorry to hear that our Full 'N Soft® Washable Mascara did not last. We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. We will be passing on your comments to others in our team.
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Krasmilo87968Krasmilo87968Minneapolis, MN
- Review 1
- Votes 0
- Age 25 to 34
- SKIN TONE: Light
- EYE COLOUR: Blue
- HAIR COLOUR: Red/Auburn
★★★★★ ★★★★★ 1 out of 5 stars.Krasmilo87968· 6 months agoBeyond disappointed with the reformulation !
I’ve been using this mascara for years and it has been the best brush and formula. They reformulated it and my latest tube has dried out, clumped, and performed so poorly on my lashes after only a week of use. I am SO disappointed!!!! I’d rather pay more for the original formula than have to go back to the drawing board of finding a new mascara! Must everything fall victim to shrinkflation and reforumlation!!? I won’t be repurchasing.
Recommends this product✘ NoOriginally posted on maybelline.com -
Christine A.Christine A.
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Christine A.· 8 years agoSeriously one of the best mascaras ever! I've purchased so many tubes of it I've lost count. I have short, non-existent lashes and this mascara gives them the perfect volume, length and separation. Really magnifies each and every lash. Zero smudging and flaking either! Highly recommend it. The brush is just a standard bristle brush, the formula is slightly wet but dries down quickly, and is easy to layer. Easy to take off at nigh.
Originally posted on beautycrew.com.au -
MadgeMadgeAnnandale, VA
- Review 1
- Votes 0
- Age 65 or over
- SKIN TONE: Light Medium
- EYE COLOUR: Blue
- HAIR COLOUR: Blonde
★★★★★ ★★★★★ 5 out of 5 stars.Madge· 2 years agoBRING BACK FULL'n'SOFT MASCARA.
I agree with the other Reviewers. Full 'n' Soft in Brownish-Black has been my go-to mascara for over 30 years. I recently decided to switch to the DARK BROWN only to discover that the whole line has been discontinued. WHY DISCONTINUE SUCH A POPULAR PRODUCT??? Maybelline's other mascara offerings just don't work for me. BRING BACK THE FULL'n'SOFT LINE -- ESPECIALLY IN DARK BROWN -- OR YOU HAVE LOST ANOTHER FAITHFUL CUSTOMER.
Recommends this product✔ YesOriginally posted on maybelline.com -
Lola444Lola444Sydney, New South Wales, Australia
- Review 1
- Votes 0
- Age 25 to 34
- EYE COLOUR: Blue
- SKIN TONE: Light
- HAIR COLOUR: Medium Brown
★★★★★ ★★★★★ 5 out of 5 stars.Lola444· 8 years agoI hope they never discontinue this!!
I found this mascara after having difficulty removing others. This is easy to remove, doesn't irritate my sensitive eyes and gives me all the length and volume I desire. I really think the volume it gives my lashes is right up there with the Colossal varieties. I really love it and it's my absolute favorite. Please maybelline, don't discontinue this. Loads of people love it and for good reason, it's an amazing product.
Originally posted on maybelline.com -
Mamalu2uMamalu2u
- Review 1
- Votes 0
- Age 65 or over
★★★★★ ★★★★★ 5 out of 5 stars.Mamalu2u· a year agoThe best
Why oh why would you discontinue this. None of your other mascaras have the same brush, consistency or go on with such ease. I was really disappointed to find out you discontinued the brownish black that is best for blondes and now us older women. I have used this product for years. Such a huge disappointment and again since your other products and brush do not compare, I will have to search elsewhere.
Originally posted on maybelline.com -
kstrikstriRI, USA
- Review 1
- Votes 0
- Age 35 to 44
- EYE COLOUR: Blue
- SKIN TONE: Light
- HAIR COLOUR: Light Brown
★★★★★ ★★★★★ 5 out of 5 stars.kstri· 8 years agoGreat Mascara
It doesn't bother my eyes, goes on great, stays on all day and is all around great. My only issue is that the brown was discontinued!! Please bring it back, I buy the black because it is my only option but may have to explore another brand that will come close just to be able to have brown again. Black is too harsh and not natural enough with my coloring. Disappointed with the color option change.
Recommends this product✔ YesOriginally posted on maybelline.com -
Punky2260Punky2260Blanco, Tx
- Review 1
- Votes 0
- Age 55 to 64
- EYE COLOUR: Brown
- SKIN TONE: Light Medium
- HAIR COLOUR: Light Brown
★★★★★ ★★★★★ 5 out of 5 stars.Punky2260· 8 years agoLove this mascara!
I have been using this mascara for longer than i can remember, and I am 57. I dont wear makeup every day,but when I do, its this mascara for me. It looks natural and is soft and easy to remove. PLEASE dont discontinue this mascara. Lots of women would be upset! Great for us older ladies,because it doesnt make your eyelashes look like tarantula legs! Dont get that whole concept either. Thanks.
Recommends this product✔ YesOriginally posted on maybelline.com -
Lyndsay27Lyndsay27
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Lyndsay27· 13 years agoPLEASE bring back brownish black
I will echo the comments of previous reviewers. When I first tried this product, I loved it immediately. It doesn't clump, and it adds length and definition without being over the top. When I went to get more recently, I could not find it in Brownish Black. I searched local stores and was sad to find the color discontinued. I cannot wear the very black color. Please bring back brownish black.
Originally posted on maybelline.com -
AMG25AMG25Myrtle beach, SC
- Review 1
- Votes 0
- Age 35 to 44
- SKIN TONE: Medium
- EYE COLOUR: Brown
- HAIR COLOUR: Dark Brown
★★★★★ ★★★★★ 4 out of 5 stars.AMG25· 2 years agoFull & soft
[Employee of maybelline-na] Maybelline Full & Soft has been my go to mascara for 10+ years! It doesn’t run, flake or leave any residue after you was it off but for the last 6-9 month every tube I have bought seems to have a smell to it that it never had before and has dried out way faster than it has ever before. I absolutely love this mascara but wish they would bring back the old formula.
Recommends this product✔ YesOriginally posted on maybelline.com -
TrinaWithTheRedHairTrinaWithTheRedHairReno, NV
- Review 1
- Votes 0
- Age 35 to 44
- SKIN TONE: Light Medium
- EYE COLOUR: Brown
- HAIR COLOUR: Red/Auburn
★★★★★ ★★★★★ 5 out of 5 stars.TrinaWithTheRedHair· 6 years agoWorld's Best Mascara
I have been using this mascara since high school and when it is not at the local store I have bought a few other types but.. nothing is better than this mascara!! It separates the eye lashes while adding fullness and length, your eyelashes will never stick together after application. I suggest 2 coats, one after the first is fully dry. I wish I could buy 100 of these and never run out!
Recommends this product✔ YesOriginally posted on maybelline.com -
sammb6fesammb6fe
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.sammb6fe· 8 years agoThis is one of my HG mascaras! Great price, lasting power, looks great and is easy to get off at the end of the day. If you get it wet it’ll run of course, but it lasts through the occasional eye-rub (I forget I’m wearing it since it’s so comfortable). I’m so sad that maybelline isn’t CF, so I’ll have to find an alternative. But I still have a tube I’m using and I love it just the same.
Originally posted on influenster.com
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rmmmrmmm
- Review 1
- Votes 0
- Age 18 to 24
- EYE COLOUR: Green
- SKIN TONE: Light
- HAIR COLOUR: Light Brown
★★★★★ ★★★★★ 4 out of 5 stars.rmmm· 9 years agoDupe to Clinique High Impact Mascara
I fell in love with the Clinique High Impact Mascara but I just can't justify paying that much for mascara anymore. After trying many different mascaras looking for one that provides the same look and doesn't melt off. Let me tell you this mascara impressed me same great look for half the price, it separates lashes and leaves your lashes soft and not stiff. Love love love this mascara.
Originally posted on maybelline.com








