Instant Age Rewind® Radiant Firming Makeup Classic Ivory

Instant Age Rewind® Radiant Firming Makeup is rated 4.6 out of 5 by 78.
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This anti-aging liquid foundation is infused with goji berry, caffeine, and SPF 18 to visibly firm skin and even skin tone and texture.
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  • Classic Ivory
  • Creamy Beige
  • Creamy Natural
  • Medium Beige
  • Pure Beige
  • Sandy Beige

Why you'll love it

What it is

Instant Age Rewind® Radiant Firming Makeup. Firms and evens skin tone for flawless, younger-looking skin.


This anti-aging liquid foundation features goji berry and caffeine that visibly firms skin and evens skin tone for a multi-dimensional and flawless finish. Broad spectrum SPF 18 helps to prevent sunburn.

How to use/apply

Apply foundation onto skin and blend with fingertips.
Octinoxate 4.5%. Inactive Ingredients: Cyclopentasiloxane, Cyclohexasiloxane, Glycerin, Butylene Glycol, Polyglyceryl-4 Isostearate, Talc, Cetyl Peg/Ppg-10/1 Dimethicone, Hexyl Laurate, Tribehenin, Dimethicone, Phenyl Trimethicone, Magnesium Sulfate, Polymethyl Silsesquioxane, Peg/Ppg 18/18 Dimethicone, Silica Dimethyl Silylate, Laureth-4, Diphenyl Dimethicone, Methylparaben, Diazolidinyl Urea, Disodium Stearoyl Glutamate, Lycium Barbarum Fruit Extract, Propylparaben, Disteardimonium Hectorite, Tocopherol, Caffeine, Aluminum Hydroxide, Ascorbyl Palmitate, Propylene Glycol, Panthenol, Alcohol Denat. [+/- May Contain: Titanium Dioxide, Iron Oxides, Mica.] F.I.L. D37383/1


Ivory 115
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Rated 5 out of 5 by from Absolutely love this makeup! I've been wearing this makeup for MANY years and it's the best I've ever used. Medium beige is the PERFECT shade for me, perfectly matches skin tone. I'm 65 years old and I believe it has truly been age-rewinding. Almost every week I get one or more compliments on my complexion. However, I have had problems FINDING it in the last year or two, can only find the "Eraser" version which I HATE!! I'd be willing to pay double price--or more-- to be able to continue buying Instant Age Rewind Radiant Firming Makeup!!
Date published: 2017-07-24
Rated 4 out of 5 by from Nice smoothness/fullcoverage but not enough shades Bought this is a long time ago and then it was discontinued or at least very hard to find and had to switch to Dream Velvet in a tube - which had decent coverage but rather hard to spread because it thickened, as well as hard to get last bits out (though convenient to put in a small makeup bag.) Glad to see it back but Instant Age Rewind unfortunately doesn't come in my shade (Honey Beige or Golden) There are way too few shades to pick from - only approx 6 to 8 on the shelves. In comparison FitMe has way too many shades (~30+?) which is a good thing but unfortunately it's coverage is too light for me. Please create more shades between Beige and Cocoa (like Honey Beige, Golden, Tan)
Date published: 2018-10-06
Rated 5 out of 5 by from What happened to Buff Beige? I've worn the Instant Age Rewind foundation for years - I love this makeup! What a huge disappointment when I went to purchase my "buff beige" and it wasn't anywhere to be found. What happened? Everytime I purchased it before, there was a low inventory - this must have been telling you how well it was selling. It is the prettiest shade and recieved so many compliments on it...please, please, please, bring back "Buff Beige!" Thank You.
Date published: 2013-04-14
Rated 4 out of 5 by from Discontinuing? I've been very happy with this product-especially the SPF rating. It also causes my skin to feel moisturized all day. The store where I purchase this product says it is being discontinued. Is this correct? Does Maybelline have a substitute?
Date published: 2016-05-10
Rated 5 out of 5 by from I NEED COCOA 360 AGE REWIND TO BE REINSTATED This is the only product that I use and that I have used for years. This shade is perfect for the darker skin tone and for the mature woman. There is nothing on the market that compares. PLEASE PLEASE PLEASE make this product available and easy to find.
Date published: 2016-10-26
Rated 5 out of 5 by from PLEASE, BRING BACK THE SHADE BUFF I have used this foundation for years and finally found MY shade and now you STOPPED making it WHY??? there is no shade to match it and now I'm having to buy foundation after foundation and brand after brand to find something, why would you stop making a certain shade because it was always sold out when i would go to get more, so i know it was popular.....PLEASE BRING IT BACK
Date published: 2013-02-23
Rated 5 out of 5 by from Nude 190 I finally find a foundation that I absolutely LOVE and now I cannot find my shade, Nude 190, anywhere. Was it also discontinued along with the other shades the women are referring to? Is there anyway you will bring back our shades that we love so much. I've tried other colors and I don't like any as much as 190. I also do not like the sponge, tip applicator you have added to the foundation bottle.
Date published: 2013-06-09
Rated 5 out of 5 by from Very Satisfied I have had a hard time in the past few years finding a foundation that really felt good and looked good on my face when applied. At my age it is hard to find a foundation that actually glides on and makes you skin look natural. This product does the caked on look and it has improved my overall skin condition. I love it! I recommend it highly. It is also a plus to be able to purchase a high quality product at such a reasonable price!
Date published: 2012-09-11
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