Lips

Let your lips do the talking. This is your canvas to express yourself - from vivid, bold looks, to matte finishes to custom blurred shades. Go subtle, go LOUD. We have all the lipsticks, lip balms, and lip liners you could ever need. Find your choice cherry red lip, pick a perfect jelly gloss, swipe on a creamy matte, or treat your lips to the best lip balms that heal, protect, and beautify.

Best Sellers

Color Sensational® The Loaded Bolds
Gone Griege
Gone Griege
Color Sensational® The Loaded Bolds
Color Sensational® Loaded Bolds Lipstick. Maybelline’s creamy lip color is available in a collection of full-spectrum shades from jet black to bright white.
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Color Sensational® Vivid Matte Liquid™
Rebel Red
Rebel Red
Color Sensational® Vivid Matte Liquid™
Drench your lips in vivid color with a matte finish. 2X the pigments for intense color.
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Super Stay 24® Lip Color
Everlasting Wine
Everlasting Wine
Super Stay 24® Lip Color
Super Stay 24® Lipcolor. This long-lasting lip color won’t cake, dry, or flake thanks to our unique Micro-Flex technology.
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Color Sensational® Blushed Nudes
Fairly Bare
Fairly Bare
Color Sensational® Blushed Nudes
Introducing new Color Sensational Blushed Nudes, a collection of lipsticks in beautiful nude shades.
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How to
Make It Happen

Tutorial

Rachael Jade Annear reviews Maybelline® Vivid Matte Liquid Lip Colour

Discover this season’s must-have, the new Vivid Matte Liquid by Maybelline® New York with Rachael Jade Anear
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Tutorial

Nude Makeup

Want a classic, sultry nude look in just a few steps? Maybelline vlogger Jackie shows you how with our New York Nudes Collection.
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Tutorial

Sultry Nude Makeup

Dare to go bare with Maybelline’s New York Nudes Collection. Maybelline New York Makeup director Nigel Stanislaus shows you how to get this sensual yet modern look using the Nudes Collection.
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