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Lips

Let your lips do the talking. This is your canvas to express yourself - from vivid, bold looks, to matte finishes to custom blurred shades. Go subtle, go LOUD. We have all the lipsticks, lip balms, and lip liners you could ever need. Find your choice cherry red lip, pick a perfect jelly gloss, swipe on a creamy matte, or treat your lips to the best lip balms that heal, protect, and beautify.

Best Sellers

Color Sensational® The Loaded Bolds
Blackest Berry
Blackest Berry
Color Sensational® The Loaded Bolds
Color Sensational® Loaded Bolds Lipstick. Maybelline’s creamy lip color is available in a collection of full-spectrum shades from blackest berry to dynamic red.
( 54 ) Shop Now
Color Sensational® Vivid Matte Liquid™
Corrupt Cranberry
Corrupt Cranberry
Color Sensational® Vivid Matte Liquid™
Drench your lips in vivid color with a matte finish. 2X the pigments for intense color.
( 117 ) Shop Now
Super Stay 24® Lip Color
Everlasting Wine
Everlasting Wine
Super Stay 24® Lip Color
Super Stay 24® Lipcolor. This long-lasting lip color won’t cake, dry, or flake thanks to our unique Micro-Flex technology.
( 2890 ) Shop Now
Color Sensational® Blushed Nudes
Fairly Bare
Fairly Bare
Color Sensational® Blushed Nudes
Introducing new Color Sensational Blushed Nudes, a collection of lipsticks in beautiful nude shades.
( 0 ) Shop Now
Get the latest

Color Jolt

Electrifying new Color Jolt Lip

Paint isn't for the faint of heart. With glossy megawatt shine and 8x more pigment in every drop, every application is an intense experience.
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Color Sensational® Vivid Matte Liquid™

How to
 Make It Happen

Model_Video
Tutorial

Rachael Jade Annear reviews Maybelline® Vivid Matte Liquid Lip Colour

Discover this season’s must-have, the new Vivid Matte Liquid by Maybelline® New York with Rachael Jade Anear
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Tutorial

Nude Makeup

Want a classic, sultry nude look in just a few steps? Maybelline vlogger Jackie shows you how with our New York Nudes Collection.
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Model_Video
Tutorial

Sultry Nude Makeup

Dare to go bare with Maybelline’s New York Nudes Collection. Maybelline New York Makeup director Nigel Stanislaus shows you how to get this sensual yet modern look using the Nudes Collection.
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880x1320
Kissable lips start here
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Inspiration_Model_Lips
Break the rules! Create bold or soft lip color - and every look in between
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INSPIRATION
LIP LUSTRE

Inspiration_Model_Lips
Saturate with colour
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Inspiration_Model_Lips
Supremely sensational lipstick
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Inspiration_Model_Lips
Line it up to knock 'em dead
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