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You’ll be able to save your favourite products and looks, write reviews, and be the first to know about special offers and events at Maybelline New York
Lips
Let your lips do the talking. This is your canvas to express yourself - from vivid, bold looks, to matte finishes to custom blurred shades. Go subtle, go LOUD. We have all the lipsticks, lip balms, and lip liners you could ever need. Find your choice cherry red lip, pick a perfect jelly gloss, swipe on a creamy matte, or treat your lips to the best lip balms that heal, protect, and beautify.
Best Sellers
believer
Super Stay Matte Ink
Coat your lips in high pigment matte shades with up to 16 hours of wear. Easy to apply and comfortable to wear. Must have item for every IT girl!
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Blackest Berry
Color Sensational® The Loaded Bolds
Color Sensational® Loaded Bolds Lipstick. Maybelline’s creamy lip color is available in a collection of full-spectrum shades from blackest berry to dynamic red.
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Corrupt Cranberry
Color Sensational® Vivid Matte Liquid™
Drench your lips in vivid color with a matte finish. 2X the pigments for intense color.
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Fairly Bare
Color Sensational® Blushed Nudes
Introducing new Color Sensational Blushed Nudes, a collection of lipsticks in beautiful nude shades.
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Get the latest
Color Jolt
Electrifying new Color Jolt Lip
Paint isn't for the faint of heart. With glossy megawatt shine and 8x more pigment in every drop, every application is an intense experience.
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How to
Make It Happen
Tutorial
Rachael Jade Annear reviews Maybelline® Vivid Matte Liquid Lip Colour
Discover this season’s must-have, the new Vivid Matte Liquid by Maybelline® New York with Rachael Jade Anear
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Tutorial
Nude Makeup
Want a classic, sultry nude look in just a few steps? Maybelline vlogger Jackie shows you how with our New York Nudes Collection.
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Tutorial
Sultry Nude Makeup
Dare to go bare with Maybelline’s New York Nudes Collection. Maybelline New York Makeup director Nigel Stanislaus shows you how to get this sensual yet modern look using the Nudes Collection.
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Lip Balm
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Lip Color
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Pink Shock
Baby Lips® Electro PopWith a unique blend of ingredients, including vitamin E and a high concentration of shea butter, Electro Pop gives you all the moisturising benefits of Baby Lips with the added pop of electric colour.Shop Now -
Berry Crush
Baby Lips® Loves ColorNo more basic lip balm! Achieve intense lip repair + longlasting hydration.Shop Now -
Raspberry Tangy
Baby Lips® Candy WowA Baby Lips first – your favourite lip balm now comes in candy‑inspired colour and a new retractable crayon format!Shop Now -
Innocent Peach
Baby Lips® Balm and BlushNow, lips and cheeks get a hint of tint with new Baby Lips Balm and Blush.Shop Now -
Corrupt Cranberry
Color Sensational® Vivid Matte Liquid™Drench your lips in vivid color with a matte finish. 2X the pigments for intense color.Shop Now
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Honey Beige
Color Sensational® Stripped NudesStripped Nudes ensures raw, born-to-be-naked colour for the most intense statement lips.Shop Now -
Are You Red-Dy
Color Sensational® Lip ColorColor Sensational® Lip Color. Creamy lipstick available in deep reds, pretty pinks, and soft neutrals. Achieve beautiful-looking lips in just moments.Shop Now