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EYES
It's all in the eyes and the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smoky vibes, classic tones or a shot of color. Eyeshadow, eyeliner and mascara collections designed to transform your look in the blink of an eye.
THE FALSIES MASCARA FALSE LASH GLAM
NEVER FAKE, ALWAYS FALSIES!
Brush on an instant false lash effect. Stunning corner to corner volume with no gaps! The Falsies, an instant false lash look... no fake lashes required!
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LIMITED EDITION
PUMA X MAYBELLINE
EYES ON THE PRIZE
From bold lashes to dual-ended eyeshadow sticks, hit the streets with the latest high-performance eye looks.
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HOTTEST PRODUCTS
How to
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TUTORIAL
Get The Perfect Blushed Nudes Look
Discover the perfect look for Spring and dare to make them blush with the Blushed Nudes Look by Maybelline New York!
TUTORIAL
Get dramatic curves with NEW Falsies Push Up Drama
Maybelline® Makeup Director, Nigel Stanislaus, explains how to get dramatic curves with our NEW Falsies Push Up Drama Mascara and Master Precise Curvy Liner by Maybelline New York®.
TUTORIAL
Perfect Brows
Whether they’re sparse, gappy, or unruly, add the wow factor to your brows with the perfect brow tool for you.
ALL ABOUT EYES
Fill, Shape and Sculpt your way to brows that wow.
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So rich. So creamy. So matte. Get the look of couture leather so right.
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Lashes: Big and Bold. Lift and look-at-me volume for days.
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BIGGER! BOLDER! BADDER!
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