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EYES
It's all in the eyes and the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smoky vibes, classic tones or a shot of color. Eyeshadow, eyeliner and mascara collections designed to transform your look in the blink of an eye.
HOTTEST PRODUCTS
Medium Brown
Eyestudio® Brow Satin Define + Fill Duo
Eyestudio® Brow Satin Define + Fill Duo. Achieve naturally fuller brows in just two easy steps: define with eyebrow wax pencil and fill with filling powder to finish.
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Black
Eyestudio® Master Precise® Liquid Liner
Eyestudio® Master Precise® Liquid Liner. Long-wearing, water and smudge-proof eye liner delivers precise definition in just one stroke.
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Blackest Black
Colossal® Big Shot Mascara
Maybelline® Colossal Big Shot Mascara with wavy bristle brush creates a shot of volume from root to tip in 1 coat for the biggest, baddest lashes.
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The Burgundy Bar Eyeshadow Palette
The Burgundy Eye Shadow Palette features 12 expertly curated shades for custom eye makeup looks.
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Get the Latest
COLOSSAL® BIG SHOT BADDEST BLACK MASCARA
COLOSSAL BIG SHOT BADDEST BLACK MASCARA
Big shot volume in just one coat and blacker than black pigments! The Colossal Big Shot takes it one step further to give you voluminous jet black lashes.
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How to
Make It Happen
TUTORIAL
Get The Perfect Blushed Nudes Look
Discover the perfect look for Spring and dare to make them blush with the Blushed Nudes Look by Maybelline New York!
TUTORIAL
Get dramatic curves with NEW Falsies Push Up Drama
Maybelline® Makeup Director, Nigel Stanislaus, explains how to get dramatic curves with our NEW Falsies Push Up Drama Mascara and Master Precise Curvy Liner by Maybelline New York®.
TUTORIAL
Perfect Brows
Whether they’re sparse, gappy, or unruly, add the wow factor to your brows with the perfect brow tool for you.
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Very BlackGreat Lash® Waterproof MascaraGreat Lash® Waterproof Mascara conditions as it thickens. The lash-doubling formula glides on to build great-looking lashes while the lash-building brush makes it easy to get a full lash look.Shop Now
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Very BlackDefine-A-Lash® Lengthening MascaraDefine-A-Lash® Lengthening Mascara gives definition and shape for longer-looking lashes.Shop Now
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Leather BlackColossal® Go Extreme Leather BlackOur first mascara with a superloading wand adds an extra shot of volume onto our biggest brush for bold, leather black intensity.Shop Now
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Very BlackFull 'N Soft® Waterproof MascaraFull 'N Soft® Waterproof Mascara. This advanced thickening formula nourishes with Vitamin E to create softer and fuller looking lashes.Shop Now
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Very BlackFull 'N Soft® MascaraFull 'N Soft® Mascara's advanced thickening formula nourishes with Vitamin E to create softer and fuller looking lashes.Shop Now
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Blackest BlackLash Sensational® MascaraLash Sensational® Mascara. This fresh liquid formula captures lashes from root to tip for a full-fan effect.Shop Now
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Soft BrownMaster Brow® Pro PaletteMaster Brow® Pro Palette. This eyebrow kit with sculpting wax, filling powder, and highlighter masters the ultimate polished brow.Shop Now
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Eye Shadow PaletteThe Nudes Eye Shadow PaletteThe Nudes Eye Shadow Palette features 12 expertly curated shades for custom eye makeup looks.Shop Now