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mascara

Natural looks or full-on drama, Maybelline is simply the best mascara. Curling, lengthening, thickening, and volumising formulas give you the tools to put on the perfect lash from full fan effects to pushed up scene stealers.

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Blackest Black
Total Temptation Mascara
Introducing Maybelline's most addictive volume… get ready to be obsessed!
( 798 )
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Baddest Black
Colossal® Big Shot Mascara - Baddest Black
GO BIGGER, BADDER & BOLDER. Big shot volume in just one coat, from root-to-tip.
( 17 )
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Very Black
Great Lash® Mascara
Great Lash® Mascara conditions as it thickens. The lash-doubling formula glides on to build great-looking lashes while the lash-building brush makes it easy to get a full-lash look
( 532 )
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BEST SELLERS

Blackest Black
Colossal® Big Shot Mascara
Maybelline® Colossal Big Shot Mascara with wavy bristle brush creates a shot of volume from root to tip in 1 coat for the biggest, baddest lashes.
( 3712 )
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Very Black
Great Lash® Waterproof Mascara
Great Lash® Waterproof Mascara conditions as it thickens. The lash-doubling formula glides on to build great-looking lashes while the lash-building brush makes it easy to get a full lash look.
( 66 )
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Blackest Black
Lash Sensational® Mascara
Lash Sensational® Mascara. This fresh liquid formula captures lashes from root to tip for a full-fan effect.
( 1078 )
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Baddest Black
Colossal® Big Shot Mascara - Baddest Black
GO BIGGER, BADDER & BOLDER. Big shot volume in just one coat, from root-to-tip.
( 17 )
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Guide

Our Mascara Technology

Why it's right for you - Curling

Call in the curves. Enhance, curl, and add beautiful shape to your lashes.

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Why it's right for you - Volumising

Makes those skimpy lashes go BOOM. This formula thickens and fortifies from root to tip.

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Why it's right for you - Plumping

Bigger is better. Get lashes that will loom extra large day and night.

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Why it's right for you - Lengthening

Short, stubby lashes go to finishing school. This formula draws them out and adds definition.

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Why it's right for you - Fanning

Our unique fanning brush and new liquid formula with black pearl captures and volumizes lashes from root to tip.

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    • Full 'N Soft®
    • Great Lash®
    • Great_Lash
    • Illegal Length®
    • Lash Sensational®
    • Lengthening
    • Liquid
    • Long Wearing
    • Plumping
    • The Falsies®
    • Total Temptation
    • Volumising
    • Washable
    • Waterproof
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