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mascara
Natural looks or full-on drama, Maybelline is simply the best mascara. Curling, lengthening, thickening, and volumising formulas give you the tools to put on the perfect lash from full fan effects to pushed up scene stealers.
TOTAL TEMPTATION
GIVE IN TO TOTAL LASH TEMPTATION
Tempt every sense. Feel the soft touch.Experience the glide. Indulge the irresistible scent.
Give In!
DISCOVER
Get The Latest
Blackest Black
Total Temptation Mascara
Introducing Maybelline's most addictive volume… get ready to be obsessed!
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Baddest Black
Colossal® Big Shot Mascara - Baddest Black
GO BIGGER, BADDER & BOLDER. Big shot volume in just one coat, from root-to-tip.
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Very Black
Great Lash® Mascara
Great Lash® Mascara conditions as it thickens. The lash-doubling formula glides on to build great-looking lashes while the lash-building brush makes it easy to get a full-lash look
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Get the Latest
COLOSSAL® BIG SHOT BADDEST BLACK MASCARA
COLOSSAL BIG SHOT BADDEST BLACK MASCARA
Big shot volume in just one coat and blacker than black pigments! The Colossal Big Shot takes it one step further to give you voluminous jet black lashes.
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BEST SELLERS
Blackest Black
Colossal® Big Shot Mascara
Maybelline® Colossal Big Shot Mascara with wavy bristle brush creates a shot of volume from root to tip in 1 coat for the biggest, baddest lashes.
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Very Black
Great Lash® Waterproof Mascara
Great Lash® Waterproof Mascara conditions as it thickens. The lash-doubling formula glides on to build great-looking lashes while the lash-building brush makes it easy to get a full lash look.
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Blackest Black
Lash Sensational® Mascara
Lash Sensational® Mascara. This fresh liquid formula captures lashes from root to tip for a full-fan effect.
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Baddest Black
Colossal® Big Shot Mascara - Baddest Black
GO BIGGER, BADDER & BOLDER. Big shot volume in just one coat, from root-to-tip.
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Get the Look
LASH SENSATIONAL LUSCIOUS
DENSER, SOFTER LASHES.
Precious oils, a reservoir fanning brush, and a full fan effect that makes lashes go WOW.
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Guide
Our Mascara Technology
Why it's right for you - Curling
Call in the curves. Enhance, curl, and add beautiful shape to your lashes.
Explore moreWhy it's right for you - Volumising
Makes those skimpy lashes go BOOM. This formula thickens and fortifies from root to tip.
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Why it's right for you - Plumping
Bigger is better. Get lashes that will loom extra large day and night.
Explore moreWhy it's right for you - Lengthening
Short, stubby lashes go to finishing school. This formula draws them out and adds definition.
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Why it's right for you - Fanning
Our unique fanning brush and new liquid formula with black pearl captures and volumizes lashes from root to tip.
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Mascaras
- All
- Colossal®
- Curling
- Define-A-Lash®
- Defining
- Fanning
- Full 'N Soft®
- Gigi Hadid
- Great Lash®
- Great_Lash
- Illegal Length®
- Lash Enhancing
- Lash Sensational®
- Lengthening
- Liquid
- Long Wearing
- Natural
- Plumping
- The Falsies®
- Total Temptation
- Translucent
- Volumising
- Washable
- Waterproof
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Very BlackGreat Lash® Waterproof MascaraGreat Lash® Waterproof Mascara conditions as it thickens. The lash-doubling formula glides on to build great-looking lashes while the lash-building brush makes it easy to get a full lash look.Shop Now
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Very BlackDefine-A-Lash® Lengthening MascaraDefine-A-Lash® Lengthening Mascara gives definition and shape for longer-looking lashes.Shop Now
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Leather BlackColossal® Go Extreme Leather BlackOur first mascara with a superloading wand adds an extra shot of volume onto our biggest brush for bold, leather black intensity.Shop Now
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Very BlackFull 'N Soft® Waterproof MascaraFull 'N Soft® Waterproof Mascara. This advanced thickening formula nourishes with Vitamin E to create softer and fuller looking lashes.Shop Now
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Very BlackFull 'N Soft® MascaraFull 'N Soft® Mascara's advanced thickening formula nourishes with Vitamin E to create softer and fuller looking lashes.Shop Now
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Blackest BlackLash Sensational® MascaraLash Sensational® Mascara. This fresh liquid formula captures lashes from root to tip for a full-fan effect.Shop Now
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Black DramaVolum' Express® The Falsies® Black Drama MascaraVolum' Express® The Falsies® Black Drama Mascara. Delivers volume for wide-eye makeup looks.Shop Now